Events are crucial for direct selling companies. Events are also a unique opportunity to capture video content because you have everyone who drives your business in one place at one time. From our years of experience in the industry, we have learned that many opportunities are missed at events from a video content standpoint. Check out our new video to learn about the 5 video opportunities you shouldn't miss at your event… About Clark Diemer Clark Diemer leads … [Read more...]
Should I Use the In-House Audio/Visual Company or an Outside Supplier?
By now you should have determined the “Big 3” of your event—your theme, schedule and budget. The next step is to focus on what will likely prove to be a major part of your budget—your audio/visual (a/v) and staging. This process begins by putting together a Request for Proposal, usually referred to as an “RFP,” for your sound, lights, staging and projection. Talk With Your Event Space Assuming your event is taking place in a convention center or hotel, you first need to think … [Read more...]
Flexibility is the New Must-Have for Direct Selling Companies
Today’s successful direct selling company understands that what their customers and potential sales people want is “choices.” The 3 Best Choices to Offer As customers, they want and increasingly demand to be able to choose when, where and how they interact with a business to buy everything from cotton swabs to automobiles. That demand to choose when, where and how they interact with a business or a product is why you can now buy everything online, including cars and … [Read more...]
3 Important Considerations for Your Event Schedule
Today, I’d like to give you a crash course in schedule creation by: Suggesting some important general approaches Exploring the anatomy of a good schedule Giving you step-by-step instructions on how to create a schedule with “self-correcting” times General Approaches Probably the most important overall concept, for direct sellers at least, is to keep your audience’s time and money in mind. For your schedule, that means: Favoring weekend events over weekdays, … [Read more...]
How to Sponsor More Leaders
When working with field leaders, I’m often asked how to sponsor “good” people—ones who aspire to become leaders. The Right Approach vs. Wrong Approach On occasion, a leader will tell me she only talks with people who “prequalify” as a solid prospective consultant. Ouch! I believe, without hesitation, we can’t tell if someone will be wildly successful. We can have a hunch, for sure. But too many times I’ve worked with new consultants who just needed encouragement and someone who … [Read more...]
How to Create a Direct Selling Event Schedule
For virtually all of your conference planning, you need to start with the basic commitment trio. The “Big 3” are your theme, budget and schedule. And out of those three, your schedule is the one component that will require the most ongoing time and attention. Event schedules will be updated and revised constantly, circulated widely and universally depended on as projects move forward and your event unfolds. Since this is the time of year when most direct sales companies are planning their … [Read more...]
Upselling Can Work Against You in Direct Selling
I never thought this would be a high-priority topic—or even a blog post topic at all. But a recent incident brought it to my attention. A Story of When Upselling Went Wrong I was working on a training project out of town and realized I needed a rental car. Since I was already at the office, the company arranged for a car to be picked up at a nearby hotel. How convenient! My colleague and I headed over and found a very small rental counter tucked in a corner of the lobby. The … [Read more...]
Time is Running Out for Your 2018 Event
If your company is like most, your annual event happens in July or August. That means it’s coming up soon, and you’re busy trying to get more attendees. You know what the best tools are to promote your event? Quotes, impressions and testimonials from your 2017 attendees. People want to know what’s in it for them. They want benefits, specific benefits. How to Acquire Testimonials Ask Reach out to attendees via whatever channels you can … email, social media, newsletters, … [Read more...]
Turkey: A Hidden Treasure?
Editor’s note: Occasionally, we at SCP extend the opportunity to post an article to experts outside of the normal Associates in our firm. Hakki Ozmorali has long been a good friend and proven expert. He’s also the editor-in-chief of the extremely popular The World of Direct Selling newsletter and website. Enjoy Hakki’s insights here on direct selling in Turkey. You decide it for yourself. Turkey’s population is 81 million. This is the 18th highest in the world and the 2nd highest in … [Read more...]
4 Tips to Adjust to a Changing Direct Selling Environment
Direct sellers across the globe are facing one of the most rapidly changing selling and recruiting environments in the last hundred years. We see evidence of it everywhere. Tried and true recruiting promotions no longer produce the expected results. Compensation plans and money prizes do not seem to drive the business as well as they used to. Few, if any, have a handle on exactly what is going on. The changes do not seem to flow from product innovations, new laws and regulations, or … [Read more...]
- « Previous Page
- 1
- 2
- 3
- 4
- …
- 11
- Next Page »