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Why Reputation Management Must Be in Your 2020 Budget

March 18, 2020 by Strategic Choice Partners Leave a Comment

Why Reputation Management Must Be in Your 2020 Budget

Direct selling companies by their very nature are all about marketing. Beyond the internal marketing department, there are thousands of associates each trying to market the business in their own unique way. And each one of these efforts builds “the reputation” of the business. But there are a number of factors that can easily erode a company’s good reputation. Here are issues to watch out for this year and what you should be doing to insure your company retains its good name.   FTC … [Read more...]

Filed Under: Don Sorensen, Search Engine Optimization Tagged With: company reputation, don sorensen, FTC investigations, Google algorithm changes, online reputation, search engine optimization, SEO

3 Fundamental Transitions for Direct Selling

March 11, 2020 by Strategic Choice Partners Leave a Comment

3 Fundamental Transitions for Direct Selling

Being driven by what people can sell versus what people will buy may sound similar, but they’re actually very different concepts. Direct selling is changing. We’re in the middle of a shift from point A to point B. We may not be exactly clear on what point B is, but we definitely know that point A is in the rearview mirror.  The three transitions below encompass the most important areas for a direct selling company to address as quickly as possible. These aren’t meant to be new concepts, but … [Read more...]

Filed Under: Brett Duncan, Compensation Plan, Compliance Tagged With: compensation plans, customer focused, distribution, ftc, opportunity, regulatory environment

UPS and FedEx 2022-2023 Peak Season Shipping Costs

March 11, 2020 by Strategic Choice Partners Leave a Comment

It’s peak shipping season. That means shipping with UPS and FedEx is even more expensive than usual. And that’s saying a lot! Both carriers implement seasonal surcharges and bigger fees annually between September and January. You need to know what to expect when shipping during peak season. So, we’ll break down this year’s peak surcharges for both UPS and FedEx and provide you with a list of key dates for guaranteed delivery by Christmas. As if super expensive seasonal shipping wasn’t enough, … [Read more...]

Filed Under: Rich Harkey, Shipping Tagged With: costs, FedEx, holiday, Rich Harkey, shipping, USPS

Communication: The Overlooked Key to an Event’s Success

March 4, 2020 by Strategic Choice Partners Leave a Comment

Communication: The Overlooked Key to an Event's Success

Communication is always the key to success for any event. I’ve always told my teams, “If I’m calling you, I need to tell you something important!" It’s when communication is limited that the disaster will happen.   Texting is Not the Same And let’s be clear—by “communication,” I mean either face-to-face or voice-to-voice contact. Texting is okay if there’s no urgency to the message, or maybe as a follow-up. But when you’re in the middle of a live event, getting timely information to … [Read more...]

Filed Under: Events, Karen Peterson Tagged With: communication, face-to-face, fast communication, karen peterson, live events, quick, texting, timely, voice-to-voice

It’s 2020 … Who’s in Your Office?

February 27, 2020 by Strategic Choice Partners Leave a Comment

It’s 2020 … Who’s in Your Office?

No matter which way we turn, “disruption is in play” … including in the traditional “gold watch” business workplace. Human resources knows it. Bosses stress over it, and employees feel it! Early in direct selling history, the new direct selling company (armed with its product/service) opportunity opened its doors with a handful of passionate people supplying all of the internal “labor” and support—the founder(s), maybe a family member or two plus an outside influencer, also known as the … [Read more...]

Filed Under: Business Development, Kate Gardner Tagged With: employees, executive leadership, gig work, missing links, mission, office, sales field expectations, team

Are You Doing the Math for Your Distributors?

January 7, 2020 by Strategic Choice Partners Leave a Comment

Are You Doing the Math for Your Distributors? (Because They Probably Aren’t Doing It For Themselves)

Today’s direct seller has more access to data and numbers than any generation of direct seller ever had before. Backoffices are packed with beautiful reports, dashboards are dotted with wonderful widgets and notifications, and promotions and programs are launched every day to accelerate sales and income. And yet, my experience tells me that Distributors don’t always appreciate all this stuff like I think they should. Some of the obvious perks of a new promotion often get overlooked. The … [Read more...]

Filed Under: Brett Duncan, Field Development Tagged With: build a strong team, data, direct sales, direct selling, field development, how to engage your sales force, math, misconceptions, motivate your team, network marketing, reports, social selling, trainings

4 Fundamentals of Reversing a Sales Decline in Direct Sales

December 17, 2019 by Strategic Choice Partners Leave a Comment

Here’s a familiar story: Your business has entered a period of decline in sales and recruiting. After a period of years of solid growth in sales and sales force numbers, the momentum has not only stopped but appears to be working in reverse. The management team pulls out all the stops using various promotions and incentives that have worked in the past to stimulate sales and/or recruiting. These tried and true “get back to basics” promotional techniques mean that the company is spending more … [Read more...]

Filed Under: Alan Luce, Business Development Tagged With: sales decline

Our Story Is Better Than Their Story. Are You Telling It?

December 5, 2019 by Strategic Choice Partners Leave a Comment

Our Story Is Better Than Their Story. Are You Telling It?

From company announcements to proclamations from the investing world to regulatory agency decisions to even a TV series, there is no shortage of hot opinions and big news in the world of direct selling. As the old saying goes, “any news is good news.” But is that really true here? It seems the only news we’re getting falls in the “bad news” category. Further, the only opinions those of us in the industry are giving are just opinions and pontifications on that bad news. Maybe the reason it … [Read more...]

Filed Under: Brett Duncan, Business Development Tagged With: brett duncan, channel, direct selling, good news, how to shift the public's view, mlm, network marketing, positive story, story, storytelling, tell the bigger story

AdvoCare, Neora, an Ever More Aggressive FTC! What Now?

December 3, 2019 by Strategic Choice Partners Leave a Comment

AdvoCare, Neora, an Ever More Aggressive FTC! What Now?

In recent weeks, the direct selling industry has been shocked by one revelation after another involving the Federal Trade Commission’s actions against direct selling companies. The stunning transformation of AdvoCare from a marketer with an MLM compensation plan to a single level plan due to an FTC enforcement action was still being absorbed when, BANG!, along comes the FTC action against Neora (formerly “Nerium”) and Jeff Olson and the counter civil suit by Olson and Neora challenging the FTC’s … [Read more...]

Filed Under: Alan Luce, Legal Tagged With: alan luce, changes I can make now, direct selling, ftc, how to avoid an unexpected challenge from the FTC, management advice, mlm, network marketing, protect your company

7 Clear Signals That Today’s Direct Sales Company Must Embrace

November 21, 2019 by Strategic Choice Partners Leave a Comment

7 Clear Signals That Today’s Direct Sales Company Must Embrace

Since 2015, three prominent direct sales companies have publicly faced regulatory scrutiny in the United States. While there were similarities in the issues addressed—such as multi-level compensation systems—each company faced a different journey and a different outcome. Yet, there is a commonality that we are wise to acknowledge and embrace now: Change is here; it’s our challenge and our opportunity to understand it, respond to it and embrace it. So, what do we do? What merits attention … [Read more...]

Filed Under: Compliance, Rick Loy Tagged With: assessment, audit, compliance, direct sales, direct selling assessment, Federal Trade Commission, how to have an internal conversation about the FTC decisions, how to survive the FTC actions, mlm, network marketing, review, Rick Loy

Outsourcing Fulfillment: Bigger Isn’t Always Better Starting Out

November 18, 2019 by Strategic Choice Partners Leave a Comment

Outsourcing Fulfillment: Bigger Isn’t Always Better Starting Out

Whether you are an entrepreneur, growing business or mature company, the goal in today’s business world is to be bigger and better than our closest competitor. We want to be seen as the ‘leader’ of our industry. One of the primary ways we achieve this goal is through our sales and customer satisfaction … by having top-notch processes. Those ‘processes’ manifest themselves in our ordering, fulfillment and shipping life cycle. Today, you may be fulfilling your orders out of your garage, but … [Read more...]

Filed Under: Doug Finnie, Shipping Tagged With: data, doug finnie, downside of large fulfillment providers, fulfillment, growing, lost items, outsourcing, productivity, ship, shipping, shipping and handling

9 Graphic Design Tips That Will Drive Home Your Company’s Legitimacy 

October 10, 2019 by Strategic Choice Partners Leave a Comment

9 Graphic Design Tips That Will Drive Home Your Company’s Legitimacy

When someone is deciding whether a company is worth engaging with, a first impression is priceless. That first impression many times comes from the design associated with your company. You can see this in any industry and on any platform: website, social media, print materials, etc.   Design Communicates Legitimacy  If you are looking to donate to a nonprofit, many times you visit the organization’s website. If the first few things you notice are poorly designed graphics, difficult … [Read more...]

Filed Under: Brooke Hawkins, Design Tagged With: better graphics, direst sales, enhance my graphic design skills, graphic design for direct selling companies, graphic design tip & tricks, graphic design tips for beginners, how much margin should I use, how to make my graphics more professional, kerning, leading, margin, practical tips for better design, tracking

SCP Adds Events & Travel Incentive Planning with Karen Peterson

October 7, 2019 by Strategic Choice Partners Leave a Comment

Karen Peterson Events & Travel Incentive Planning

We are excited to announce a new member to the Stratgeic Choice Partners team, Karen Peterson! Karen is a Certified Meeting Professional with more than 30 years of experience working with direct selling companies. She has a proven ability to meet clients’ meeting objectives while managing the essential details of an event. Karen specializes in vendor relations, contract negotiations, meeting specifications, budget analysis, air and ground transportation, off-site entertainment and food & … [Read more...]

Filed Under: Events, Karen Peterson Tagged With: budget analysis, contract negotiations, direct sales events, direct selling, event planning, events, food & beverage management, grow incentive program, meeting specifications, multi-level marketing incentives, off-site entertainment, travel incentives, travel planning, vendor relations

In 2019, Does Video Make That Big of a Difference?

September 10, 2019 by Strategic Choice Partners Leave a Comment

In 2019, Does Video Make That Big of a Difference?

Anyone reading this blog knows that video is an integral part of any marketing or brand strategy. This has been true over the past five, even ten, years.   How Big is Video in 2019? But how big a deal is video in 2019? Clark Diemer and our associates over at Left Hook Videos played a little game called "Guess That Video Stat" to answer this exact question. On their gameshow, the team guesses 14 of the most popular video stats. For Example … Question: Mobile video consumption rises … [Read more...]

Filed Under: Clark Diemer, Video Tagged With: direct selling video production team, left hook videos, video, video quantity vs. quality, video statistics

Sweat the Details: 5 Pitfalls to Avoid When Working with a Back Office Provider

September 3, 2019 by Strategic Choice Partners Leave a Comment

Sweat the Details: 5 Pitfalls to Avoid When Working with a Back Office Provider

If you’re reading this article and you’re in the process of launching a company in the direct selling space, it’s fairly safe to assume at least two things: One, you’re not planning to be a “nonprofit” organization, and two, you’ll be working with a back office provider. Suffice it to say, how you establish things upfront with the latter will greatly impact how well you avoid being the former. As a company that sells a product, being able to actually sell products and scale well are the two … [Read more...]

Filed Under: Chris Clark, Software Tagged With: ask questions, back office, Chris Clark, distribution, how to choose a back office supplier, payment processing, salesforce reporting, tax calculation, website

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