When someone is deciding whether a company is worth engaging with, a first impression is priceless. That first impression many times comes from the design associated with your company. You can see this in any industry and on any platform: website, social media, print materials, etc. Design Communicates Legitimacy If you are looking to donate to a nonprofit, many times you visit the organization’s website. If the first few things you notice are poorly designed graphics, difficult … [Read more...]
SCP Adds Events & Travel Incentive Planning with Karen Peterson
We are excited to announce a new member to the Stratgeic Choice Partners team, Karen Peterson! Karen is a Certified Meeting Professional with more than 30 years of experience working with direct selling companies. She has a proven ability to meet clients’ meeting objectives while managing the essential details of an event. Karen specializes in vendor relations, contract negotiations, meeting specifications, budget analysis, air and ground transportation, off-site entertainment and food & … [Read more...]
In 2019, Does Video Make That Big of a Difference?
Anyone reading this blog knows that video is an integral part of any marketing or brand strategy. This has been true over the past five, even ten, years. How Big is Video in 2019? But how big a deal is video in 2019? Clark Diemer and our associates over at Left Hook Videos played a little game called "Guess That Video Stat" to answer this exact question. On their gameshow, the team guesses 14 of the most popular video stats. For Example … Question: Mobile video consumption rises … [Read more...]
Sweat the Details: 5 Pitfalls to Avoid When Working with a Back Office Provider
If you’re reading this article and you’re in the process of launching a company in the direct selling space, it’s fairly safe to assume at least two things: One, you’re not planning to be a “nonprofit” organization, and two, you’ll be working with a back office provider. Suffice it to say, how you establish things upfront with the latter will greatly impact how well you avoid being the former. As a company that sells a product, being able to actually sell products and scale well are the two … [Read more...]
Using Service Level Optimization to Maximize Profit
In the world of e-commerce, finding and retaining customers is a competitive game that almost every business has to play. From offering products that are of value and on par with others to getting these products into the customer’s hands, each step of the journey is fraught with pitfalls which expose businesses to profit loss or in the worst-case scenario, client loss. Customers expect their products to be delivered faster and cheaper by the day. In order for businesses to compete, they have … [Read more...]
SCP Adds Online Reputation and SEO Skills with Don Sorensen
Don Sorensen is an internationally recognized expert in online reputation management and search engine optimization. Over the past 15 years alone, he's helped a multitude of direct sales companies address search engine results. It's way too common for direct sales companies to not like what they see about themselves on Google. Don can help with that! Don's expertise has been published in The New York Times, USA Today, CNN Money, Forbes and many other places. He has a successful … [Read more...]
SCP Adds Graphic Design Services with Brooke Hawkins
Strategic Choice Partners is thrilled to add Brooke Hawkins as a new associate where she will bring marketing and graphic design expertise to the team. Brooke is the owner of Hawkins Design Co, a boutique design agency that specializes in marketing and graphic design, catered to direct sales companies. Brooke has worked with numerous companies using omnichannel marketing to help businesses develop a consistent and memorable brand across all platforms from social media to web design to print … [Read more...]
How to Create a Marketing Roadmap That Gets Results
Marketing and communications have never been more important within the direct sales industry than they are right now. While good marketing always has been a common thread among successful companies, it’s often been overlooked as a recognized driver, playing second fiddle to compensation plan design, product development, field training and the like. Today’s direct sales marketing leader has a lot on his or her plate. In a new way, the industry is recognizing the need to deliberately … [Read more...]
5 Must-Have Traits for Today’s Successful Direct Selling Executive
Perhaps the most common question I get asked by young, ambitious direct selling company executives is this: What do I have to do to build or lead a great direct selling company?” That question may be the most difficult there is to answer, at least for me, and I do not think I have ever answered it the same way twice. The problem is that “leadership,” no matter what the environment, is very hard to define. What is Leadership? Thousands of words, hundreds of books and dozens of … [Read more...]
The Right Way to Handle Distributor Advisory Councils
Anyone who has worked at a direct selling company for any period of time has experienced a Distributor Advisory Council meeting: Those meetings with select field leaders and home office members to help gain insights and input from the field. On the surface, these meetings seem productive and helpful in nature, and they can and should be. Getting feedback from your top salespeople and customers should always be highly valued. How Most of These Meetings Go However, you’ve probably … [Read more...]
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