Direct selling companies spend tens of thousands of dollars on equipment, marketing materials, product development and social media branding programs, but often squander or even neglect their most precious asset: the sales force's trust and belief. Over the years, working for, leading and advising more than 100 companies as a consultant, I came to learn that successful direct selling companies that excel for decades are very careful to maintain the field’s trust. Too often I have observed … [Read more...]
The Upside of the US Hispanic Market
As US-based companies think about expanding into other markets to grow revenues and profits, they should consider expanding into a market that is within their own backyard. The cost of international expansion is high due to setting up operational facilities, defining IT requirements, hiring management staff, and accounting for all the legal and tax matters related to operating in complex international markets. Expanding into the US Hispanic market provides companies with great upside while … [Read more...]