Many companies instinctively know the Hispanic market in the US represents a large opportunity, but they simply don’t know how to effectively tap into it. Companies need a well-thought-out strategy to effectively penetrate this market, but here are three key ways to start taping into the market now. 1. Offer a Spanish language website. US Hispanics accounted for 11 percent–or about $2.2 billion–of total e-commerce purchases made across the United States in the first quarter of 2012. … [Read more...]
The Upside of the US Hispanic Market
As US-based companies think about expanding into other markets to grow revenues and profits, they should consider expanding into a market that is within their own backyard. The cost of international expansion is high due to setting up operational facilities, defining IT requirements, hiring management staff, and accounting for all the legal and tax matters related to operating in complex international markets. Expanding into the US Hispanic market provides companies with great upside while … [Read more...]