Highly respected direct selling executive and field leader brings more than 30 years of experience in executive leadership, salesforce engagement, organizational culture and field development to SCP.
Strategic Choice Partners (SCP) is pleased to announce that Meredith Berkich, one of direct selling’s most accomplished and respected executives, has joined the firm as its newest Associate.
Known as The ENGAGEMENT Strategist™, Meredith brings more than 30 years of direct selling experience to SCP, with the rare distinction of having achieved significant success on both sides of the business. She began as a successful independent field leader before moving into corporate leadership, where her roles have included Global President, Chief Sales Officer, Chief Growth Officer and North American President for multiple global organizations.
Over the past 15 years in particular, Meredith has been at the helm of some of the fastest-growing companies in direct selling. In one instance, she helped lead a company from $256 million to more than $1.1 billion in annual revenue in just two years.
For SCP Co-Founder and Managing Principal Brett Duncan, that experience is a major reason Meredith is such an important addition to the SCP team.
There aren’t many people in direct selling who have experienced success from as many different perspectives as Meredith has,” Duncan said.
“I’ve always thought so highly of Meredith, but when I had the chance to partner with her as a client, I experienced what makes her so special, and, frankly, so unique. She’s built the business in the field. She’s sat in the executive chair. She’s led companies through explosive growth and the challenges that come with it. She understands the boardroom, but she also understands exactly how the decisions made in that boardroom will land with the field. Most importantly, she understands people and how to get them aligned, engaged and moving in the same direction. Meredith has been in the middle of what modern direct selling success actually looks like, and that’s the kind of experience we want surrounding our clients at SCP.”
Bringing Executive Experience Directly to Direct Selling Companies
As an SCP Associate, Meredith will work directly with companies and executives in several capacities, including fractional executive leadership, strategic executive advisory, salesforce engagement, organizational culture and team effectiveness, sales system and training development, change management, corporate and field alignment, board advisory and executive coaching.
It’s an extension of SCP’s model of bringing experienced direct selling operators alongside companies to help solve important challenges, navigate critical decisions and, when needed, step directly into the work.
Meredith’s particular strength lies in what she calls the Human Advantage: the trust, connection, leadership, accountability and engagement that allow people and organizations to perform at a higher level.
That focus has become increasingly important as direct selling companies navigate rapid technological change, including the growing role of artificial intelligence.
I’ve had tremendous respect for Strategic Choice Partners and the work they’ve done in direct selling for years,” Berkich said.
“What attracted me to SCP is the depth of practical experience across the team and the way they work alongside executives to help companies actually move forward. I’ve spent my career helping people and organizations perform at a higher level, particularly during periods of growth and change. Joining SCP gives me an opportunity to bring those experiences, along with the work I’m doing around the Human Advantage and engagement, to more leaders and companies across the channel. I’m genuinely excited about what we’ll be able to accomplish together.”
From the Boardroom to the Field
Meredith’s value isn’t limited to the corporate office.
Before becoming a corporate executive, she built and led a successful independent direct selling organization herself, sustaining an 80% annual retention rate within her organization. That experience has continued to shape her approach to leadership throughout her corporate career.
She understands firsthand that leading an independent salesforce is fundamentally different from managing employees. Trust must be earned. Influence matters more than authority. Communication, connection and belief can determine whether even the best corporate strategy succeeds or stalls.
That makes Meredith uniquely equipped to help companies strengthen the often-complicated relationship between corporate strategy and field execution.
It’s also why working directly with field leaders remains one of her passions.
Through SCP, Meredith will be available for Field Leadership Retreats, Leadership Workshops, National Conferences and other major field events, bringing a combination of executive perspective, field credibility and practical leadership development to the stage.
Her presentations and workshops focus on subjects including engagement, leadership, trust, accountability, culture, connection and building teams capable of performing at a higher level.
Many of those ideas are also at the heart of Meredith’s upcoming book, The Connection Gap, which explores the role human connection plays in building stronger leaders, teams and organizations, particularly as technology changes how people work and interact.
An Important Addition to SCP
Meredith’s addition continues SCP’s commitment to surrounding direct selling executives with professionals who haven’t simply advised the channel, but have actually built, led and operated within it.
Her career has been recognized throughout the industry. Meredith has twice been named one of Direct Selling News‘ Most Influential Women in Direct Selling. She has also accepted the DSA Rising Star Award and DSA Ethos Award on behalf of companies she led as president, along with multiple Direct Selling News Bravo Awards.
But it’s the experience behind those accolades that Meredith now brings to SCP clients.
Whether a company needs an experienced executive to step into a fractional leadership role, a strategic advisor alongside its CEO and leadership team, help reconnecting corporate and field, support navigating significant change, or a powerful voice for its next leadership event, Meredith brings a perspective forged from more than three decades of direct selling leadership.
And now, that experience is available through Strategic Choice Partners.
Learn more about Meredith Berkich and how she can help your organization through Strategic Choice Partners. Reach out today!
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