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Ready to Habla Español? How to Tap into the US Hispanic Market

February 8, 2018 by Strategic Choice Partners Leave a Comment

Ready to Habla Español? How to Tap into the US Hispanic Market

Many companies instinctively know the Hispanic market in the US represents a large opportunity, but they simply don’t know how to effectively tap into it. Companies need a well-thought-out strategy to effectively penetrate this market, but here are three key ways to start taping into the market now.   1. Offer a Spanish language website.  US Hispanics accounted for 11 percent–or about $2.2 billion–of total e-commerce purchases made across the United States in the first quarter of 2012. … [Read more...]

Filed Under: Multi-Cultural Expansion Tagged With: culturally relevant, culture, direct sales, hispanic, language, multi-cultural, new marketing, Spanish, tap into, translate, US Hispanic population

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