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What Norms Aren’t Worth Rushing Back to?

June 5, 2020 by Strategic Choice Partners Leave a Comment

What Norms Aren’t Worth Rushing Back To?

As we all do everything we can to rush back to normal, stop and consider what “normals” actually aren’t worth rushing back to. I heard this statement on a podcast recently. It’s not a podcast specific to direct sales, but it’s a statement that has haunted me over the last 10 days or so. As we navigate our way past the initial shock and awe of the pandemic, and now settle into figuring out what to do now, I think every strategic discussion should incorporate this question as its starting … [Read more...]

Filed Under: Brett Duncan, Planning Tagged With: affiliate, brett duncan, changing, COVID-19, direct sales, direct selling, multi-level marketing, normal, pandemic, rethink, transitions, work force, work-from-home

Our Story Is Better Than Their Story. Are You Telling It?

December 5, 2019 by Strategic Choice Partners Leave a Comment

Our Story Is Better Than Their Story. Are You Telling It?

From company announcements to proclamations from the investing world to regulatory agency decisions to even a TV series, there is no shortage of hot opinions and big news in the world of direct selling. As the old saying goes, “any news is good news.” But is that really true here? It seems the only news we’re getting falls in the “bad news” category. Further, the only opinions those of us in the industry are giving are just opinions and pontifications on that bad news. Maybe the reason it … [Read more...]

Filed Under: Brett Duncan, Business Development Tagged With: brett duncan, channel, direct selling, good news, how to shift the public's view, mlm, network marketing, positive story, story, storytelling, tell the bigger story

How to Create a Marketing Roadmap That Gets Results

August 13, 2019 by Strategic Choice Partners Leave a Comment

How to Create a Marketing Roadmap That Gets Results

Marketing and communications have never been more important within the direct sales industry than they are right now. While good marketing always has been a common thread among successful companies, it’s often been overlooked as a recognized driver, playing second fiddle to compensation plan design, product development, field training and the like. Today’s direct sales marketing leader has a lot on his or her plate. In a new way, the industry is recognizing the need to deliberately … [Read more...]

Filed Under: Brett Duncan, Marketing Tagged With: brett duncan, capture and collect, communications, create your resource grid, direct selling, filter and focus, how to create a marketing plan, how to make an annual marketing proposal, marketing, marketing roadmap, ongoing execution

Free Webinar – Strategic Planning Done Right with Brett Duncan

August 4, 2017 by brett duncan Leave a Comment

Strategic Planning Done Right Webinar

 What thoughts go through your head when you hear the phrase "Strategic Planning?" Do you shudder in fear at the thought of late nights prepping spreadsheets and powerpoint decks? Do you start to yawn as you think of sitting idle for days on end in the same conference room chair? Do you get anxious feeling like you're already behind and that your planning process is more of a thorn in your flesh instead of a strategic advantage? REGISTER NOW Turn Planning into Something You Want to Do (Not … [Read more...]

Filed Under: Strategy, Webinar Tagged With: brett duncan, planning, sessions, strategic sessions

What is Your Onliness Statement?

July 24, 2017 by Strategic Choice Partners Leave a Comment

What is Your Onliness Statement?

If you haven’t read Marty Neumier’s book ZAG, the best advice I can give you is to leave this page and immediately go find one of Neumier’s books. Both ZAG and The Brand Gap represent milestone moments in my own understanding of how marketing works best. In ZAG, Neumier suggests creating an “onliness statement” for your product or company. Here’s how it works:   Our brand is the only _______ that _______. That’s it. Fill in the blanks however you see fit. For example: We are the … [Read more...]

Filed Under: Marketing Tagged With: branding, brett duncan, communication, marketing, Marty Neumier, onliness statement, only, The Brand Gap, ZAG

The 9 Overlooked Benefits of an Attractive Customer Program

July 13, 2017 by Strategic Choice Partners Leave a Comment

The 9 Overlooked Benefits of an Attractive Customer Program

Plenty of experts have reported on and provided suggestions about how to respond to new regulatory requirements and best practices that have popped up in direct selling over the past two years. One of those best practices is the creation of a strong and distinct customer program, in which a customer would be allowed and encouraged to purchase products and, in most cases, receive a discount without having to become a distributor and have the ability to earn income. My thinking on this is… why … [Read more...]

Filed Under: Promotions Tagged With: brett duncan, customer program, direct sales, discounts, incentives, segmentation, wants, wants vs. needs, WODSN, world of direct selling news

Why SEO Matters for Direct Sales Companies

July 10, 2017 by Strategic Choice Partners Leave a Comment

Why SEO Matters for Direct Sales Companies

At the corporate office, one question you have to be constantly asking yourself is, “How can we help our individual reps in ways that they can’t help themselves?” Answers to this question typically hover in the more logistical area of the business. Shipping product. Mailing checks. Creating products. These are all things that a sizeable corporate entity, not an individual sales rep, should focus on streamlining. It ultimately helps facilitate evangelism, which is what we’re all … [Read more...]

Filed Under: Digital, Marketing Tagged With: brett duncan, direct sales, marketing, online presence, online reputation, ORM, search engine optimization, SEO, website

Are You Just Strategically Wishing?

May 9, 2017 by Strategic Choice Partners 2 Comments

Are you just strategically wishing?

The next time the strategic planning season is upon you, don’t do what most smart, well-meaning people do. My experience has shown me that most people confuse the words “strategy” and “wish.” They’ll bellow decrees of how 2018 will be the year we increase sales, or boost recruiting, or retain more customers. Sounds great; who doesn’t want to do any of that stuff? But it’s not a strategy. Difference Between Wishes & Strategy Wishes usually encompass only the “what.” They answer the … [Read more...]

Filed Under: Strategy Tagged With: brett duncan, deadlines, goals, locations, marketing, places, questions, strategy, wishing

What Can the NFL Draft Teach Us About Strategy?

May 3, 2017 by brett duncan Leave a Comment

What can the NFL draft teach us about strategy

Last week (April 27, 2017), we Americans got to enjoy what has quickly become a national holiday. Or at least it seems that way. It's the NFL Draft. Lots of analysis and educated guessing goes into the days, weeks and even months leading up to it. And since the draft, there's been no shortage of grading and analysis, as well. I definitely get excited about the draft, too, but for different reasons. I absolutely love what the NFL draft teaches us about strategy. Because, even though all 32 … [Read more...]

Filed Under: Strategy Tagged With: brett duncan, draft, hiring, nfl, strategy

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