Marketing and communications have never been more important within the direct sales industry than they are right now. While good marketing always has been a common thread among successful companies, it’s often been overlooked as a recognized driver, playing second fiddle to compensation plan design, product development, field training and the like. Today’s direct sales marketing leader has a lot on his or her plate. In a new way, the industry is recognizing the need to deliberately … [Read more...]
Free Webinar – Strategic Planning Done Right with Brett Duncan
What thoughts go through your head when you hear the phrase "Strategic Planning?" Do you shudder in fear at the thought of late nights prepping spreadsheets and powerpoint decks? Do you start to yawn as you think of sitting idle for days on end in the same conference room chair? Do you get anxious feeling like you're already behind and that your planning process is more of a thorn in your flesh instead of a strategic advantage? REGISTER NOW Turn Planning into Something You Want to Do (Not … [Read more...]
What is Your Onliness Statement?
If you haven’t read Marty Neumier’s book ZAG, the best advice I can give you is to leave this page and immediately go find one of Neumier’s books. Both ZAG and The Brand Gap represent milestone moments in my own understanding of how marketing works best. In ZAG, Neumier suggests creating an “onliness statement” for your product or company. Here’s how it works: Our brand is the only _______ that _______. That’s it. Fill in the blanks however you see fit. For example: We are the … [Read more...]
The 9 Overlooked Benefits of an Attractive Customer Program
Plenty of experts have reported on and provided suggestions about how to respond to new regulatory requirements and best practices that have popped up in direct selling over the past two years. One of those best practices is the creation of a strong and distinct customer program, in which a customer would be allowed and encouraged to purchase products and, in most cases, receive a discount without having to become a distributor and have the ability to earn income. My thinking on this is… why … [Read more...]
Why SEO Matters for Direct Sales Companies
At the corporate office, one question you have to be constantly asking yourself is, “How can we help our individual reps in ways that they can’t help themselves?” Answers to this question typically hover in the more logistical area of the business. Shipping product. Mailing checks. Creating products. These are all things that a sizeable corporate entity, not an individual sales rep, should focus on streamlining. It ultimately helps facilitate evangelism, which is what we’re all … [Read more...]
Are You Just Strategically Wishing?
The next time the strategic planning season is upon you, don’t do what most smart, well-meaning people do. My experience has shown me that most people confuse the words “strategy” and “wish.” They’ll bellow decrees of how 2018 will be the year we increase sales, or boost recruiting, or retain more customers. Sounds great; who doesn’t want to do any of that stuff? But it’s not a strategy. Difference Between Wishes & Strategy Wishes usually encompass only the “what.” They answer the … [Read more...]
What Can the NFL Draft Teach Us About Strategy?
Last week (April 27, 2017), we Americans got to enjoy what has quickly become a national holiday. Or at least it seems that way. It's the NFL Draft. Lots of analysis and educated guessing goes into the days, weeks and even months leading up to it. And since the draft, there's been no shortage of grading and analysis, as well. I definitely get excited about the draft, too, but for different reasons. I absolutely love what the NFL draft teaches us about strategy. Because, even though all 32 … [Read more...]