Being driven by what people can sell versus what people will buy may sound similar, but they’re actually very different concepts. Direct selling is changing. We’re in the middle of a shift from point A to point B. We may not be exactly clear on what point B is, but we definitely know that point A is in the rearview mirror. The three transitions below encompass the most important areas for a direct selling company to address as quickly as possible. These aren’t meant to be new concepts, but … [Read more...]
Open-Neck Vs. Closed-Neck Compensation Plan
A friend of mine who is starting a direct selling company posed this question to me: How many downlines in my compensation plan should go toward the company? My Answer The number of downlines that come direct to the company has a big impact on how quickly your compensation plan matures and hits its highest possible payout levels. Too often, however, the founding management of a direct selling company fails to consider the impact of this issue. Regardless of the design of your plan or … [Read more...]