Being driven by what people can sell versus what people will buy may sound similar, but they’re actually very different concepts. Direct selling is changing. We’re in the middle of a shift from point A to point B. We may not be exactly clear on what point B is, but we definitely know that point A is in the rearview mirror. The three transitions below encompass the most important areas for a direct selling company to address as quickly as possible. These aren’t meant to be new concepts, but … [Read more...]
7 Trends That Prove Direct Selling is Changing
For quite awhile now, we’ve all been speculating about how much the direct selling industry will change over “the next five to ten years.” It’s been a fun and poignant phrase to add to our conversations with colleagues. It’s a sentiment that has captured our sense of change, while also pointing out our lack of clarity on exactly what that change will be. It’s been the perfect thing to say when we don’t know exactly what to say. Changes Happen in Micro-Phases In conversations, … [Read more...]