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Is Being Different Than Amazon a Competitive Advantage?

September 5, 2017 by Strategic Choice Partners Leave a Comment

Is Direct Selling the Anti-Amazon? And is That a Good Thing?

Have you ever considered there being hidden competition between direct selling companies and Amazon? We didn't either until this conversation. Brett Duncan, Co-Founder and Managing Principal of Strategic Choice Partners, shares a thought-provoking conversation he had at a recent DSA meeting with some executives from very successful direct selling companies in his guest article on The Source DS titled, “Is Direct Selling the Anti-Amazon? And is That a Good Thing?” Be sure to read the full … [Read more...]

Filed Under: Marketing Tagged With: anti-amazon, competition, conversation, direct selling, dsa, embrace, hidden, market, position, ZAG

What is Your Onliness Statement?

July 24, 2017 by Strategic Choice Partners Leave a Comment

What is Your Onliness Statement?

If you haven’t read Marty Neumier’s book ZAG, the best advice I can give you is to leave this page and immediately go find one of Neumier’s books. Both ZAG and The Brand Gap represent milestone moments in my own understanding of how marketing works best. In ZAG, Neumier suggests creating an “onliness statement” for your product or company. Here’s how it works:   Our brand is the only _______ that _______. That’s it. Fill in the blanks however you see fit. For example: We are the … [Read more...]

Filed Under: Marketing Tagged With: branding, brett duncan, communication, marketing, Marty Neumier, onliness statement, only, The Brand Gap, ZAG

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Shaping Today’s Company To Serve Tomorrow’s Consumer

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