Have you ever considered there being hidden competition between direct selling companies and Amazon? We didn’t either until this conversation.
Brett Duncan, Co-Founder and Managing Principal of Strategic Choice Partners, shares a thought-provoking conversation he had at a recent DSA meeting with some executives from very successful direct selling companies in his guest article on The Source DS titled, “Is Direct Selling the Anti-Amazon? And is That a Good Thing?” Be sure to read the full article.
You Need to ZAG
In his article, Brett discusses a few ways direct selling companies should embrace our differences. He encourages his listeners to implement a philosophy he learned from Marty Neumeier’s book, ZAG.
When everyone else is zigging, YOU need to zag.
Learn how to position your company smartly in this market by reading the entire article now at The Source DS.
Want to learn how your company can ZAG? We’re working alongside many companies in direct selling, helping them shape the answers to the questions that make the most sense for their individual situation and culture. We’d love to help you, too. Contact us now and let’s schedule some time to discuss your company and its best next steps.
About Brett Duncan
He worked for his first direct sales company two days a week while still in college packing shipments in their warehouse from 5 until midnight. He began at the entry level of the marketing department at AdvoCare, International in 2002, rising to the position of marketing manager before he left in 2007. In 2009, he joined Mannatech as Sr. Director of Global Online Solutions. He was then promoted to Vice President of Global Marketing in 2011.