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The 9 Overlooked Benefits of an Attractive Customer Program

July 13, 2017 by Strategic Choice Partners Leave a Comment

The 9 Overlooked Benefits of an Attractive Customer Program

Plenty of experts have reported on and provided suggestions about how to respond to new regulatory requirements and best practices that have popped up in direct selling over the past two years. One of those best practices is the creation of a strong and distinct customer program, in which a customer would be allowed and encouraged to purchase products and, in most cases, receive a discount without having to become a distributor and have the ability to earn income. My thinking on this is… why … [Read more...]

Filed Under: Promotions Tagged With: brett duncan, customer program, direct sales, discounts, incentives, segmentation, wants, wants vs. needs, WODSN, world of direct selling news

Midyear Resolutions for Direct Selling Companies

April 20, 2017 by Strategic Choice Partners Leave a Comment

Midyear_Resolutions_Direct_Selling_Companies

It is common to make New Year’s resolutions, right? But why not make resolutions throughout the year? I mean, what's so special about January to think that's the only time we can be clear on our resolve to improve, right?!? It is always a smart move to make new goals, analyze our habits and look for blind spots. If you feel like you’re at a standstill or have plateaued, don’t let this year pass by without making a change. Brett Duncan, Co-Founder and Managing Principal of Strategic Choice … [Read more...]

Filed Under: Planning, Strategy Tagged With: advice, big data, convention, direct sales, experience, goals, launch, resolutions, resolve, segment, starter kits, world of direct selling news

5 Critical Mistakes that Plague New Party Plan Companies

April 18, 2017 by Strategic Choice Partners Leave a Comment

5_Mistakes_New_Direct_Sales_Companies

“What are the mistakes I should avoid?” At Strategic Choice Partners, this is one of most common questions we hear from a start-up or young party plan company.  I’d like to say that the best answer is “Avoid them all!” But unfortunately, by the time we’re brought in to help, it’s often too late. Avoidable mistakes have already happened. It doesn’t have to be this way. Alan Luce, Co-Founder and Managing Principal of Strategic Choice Partners, recently outlined five of the most detrimental … [Read more...]

Filed Under: Startup, Strategy Tagged With: avoid, compensation plan, customer service, direct selling, distribution, inventory, mistakes, product, warehouse, world of direct selling news

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