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Why Reputation Management Must Be in Your 2020 Budget

March 18, 2020 by Strategic Choice Partners Leave a Comment

Why Reputation Management Must Be in Your 2020 Budget

Direct selling companies by their very nature are all about marketing. Beyond the internal marketing department, there are thousands of associates each trying to market the business in their own unique way. And each one of these efforts builds “the reputation” of the business. But there are a number of factors that can easily erode a company’s good reputation. Here are issues to watch out for this year and what you should be doing to insure your company retains its good name.   FTC … [Read more...]

Filed Under: Don Sorensen, Search Engine Optimization Tagged With: company reputation, don sorensen, FTC investigations, Google algorithm changes, online reputation, search engine optimization, SEO

5 Key Strategies to Improve Your Company’s Online Reputation

June 11, 2019 by Strategic Choice Partners Leave a Comment

5 Key Strategies to Improve Your Company’s Online Reputation

When customers perform a search for your company, what do they see on the first page of the Google results? Chances are a search might include websites with negative content about your company. Negative websites can hurt your brand and decrease your company’s revenue. You can either let your reputation and sales suffer, or you can manage your online reputation just as you manage everything else in your company—by taking steps to get the results you want and keep your company on track for … [Read more...]

Filed Under: Communications, Marketing Tagged With: communication, Google search, keywords, marketing, online presence, online reputation, online reputation management strategy, planning, search engine optimization, SEO, social media, strategies, website

Why SEO Matters for Direct Sales Companies

July 10, 2017 by Strategic Choice Partners Leave a Comment

Why SEO Matters for Direct Sales Companies

At the corporate office, one question you have to be constantly asking yourself is, “How can we help our individual reps in ways that they can’t help themselves?” Answers to this question typically hover in the more logistical area of the business. Shipping product. Mailing checks. Creating products. These are all things that a sizeable corporate entity, not an individual sales rep, should focus on streamlining. It ultimately helps facilitate evangelism, which is what we’re all … [Read more...]

Filed Under: Digital, Marketing Tagged With: brett duncan, direct sales, marketing, online presence, online reputation, ORM, search engine optimization, SEO, website

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