If you’re reading this article and you’re in the process of launching a company in the direct selling space, it’s fairly safe to assume at least two things: One, you’re not planning to be a “nonprofit” organization, and two, you’ll be working with a back office provider. Suffice it to say, how you establish things upfront with the latter will greatly impact how well you avoid being the former. As a company that sells a product, being able to actually sell products and scale well are the two … [Read more...]
5 Key Strategies to Improve Your Company’s Online Reputation
When customers perform a search for your company, what do they see on the first page of the Google results? Chances are a search might include websites with negative content about your company. Negative websites can hurt your brand and decrease your company’s revenue. You can either let your reputation and sales suffer, or you can manage your online reputation just as you manage everything else in your company—by taking steps to get the results you want and keep your company on track for … [Read more...]
Why SEO Matters for Direct Sales Companies
At the corporate office, one question you have to be constantly asking yourself is, “How can we help our individual reps in ways that they can’t help themselves?” Answers to this question typically hover in the more logistical area of the business. Shipping product. Mailing checks. Creating products. These are all things that a sizeable corporate entity, not an individual sales rep, should focus on streamlining. It ultimately helps facilitate evangelism, which is what we’re all … [Read more...]
Associate Spotlight: Clark Diemer, Creative Marketing Expert
As direct sellers, we may understand the power of storytelling better than anyone. And while we certainly understand the importance of telling our story in a compelling and impactful way, it's not always an easy thing to pull off. In fact, we come across so many fascinating companies who are short-changing their story by not giving them the love and executional excellence they deserve. Meet Clark Diemer One of SCP's newest Associates, Clark Diemer, is a master at helping companies … [Read more...]