Communication is always the key to success for any event. I’ve always told my teams, “If I’m calling you, I need to tell you something important!" It’s when communication is limited that the disaster will happen.   Texting is Not the Same And let’s be clear—by “communication,” I mean either face-to-face or voice-to-voice contact. Texting is okay if there’s no urgency to the message, or maybe as a follow-up. But when you’re in the middle of a live event, getting timely information to … [Read more...]