What a Year 2017 Was! If you’re like us, even in the midst of kicking off 2018, you’re still reflecting a bit on what 2017 was all about. Was it a good year? Productive? Did it go like you thought it would, or did it slide way off the tracks? At SCP, we're taking a look back at 2017, and all we can say is ... "WOW!" Sure, it was the best year in terms of total sales for our firm to date. But that's really not how we measure success here. Our job is to make the lives and businesses of our … [Read more...]
Now’s the Time to Start Promoting Your Summer Event!
With holiday happenings all around us, it’s doubtful your summer event is weighing heavily on your mind right now. But it should be. Here’s why: Many, if not most direct selling companies have leadership events in the early part of the year. That’s the ideal time to gather what you need to successfully promote your event. More on that in a moment. This is the time of year vacation schedules are being put together for 2018. Even if a consultant is not tied to a strict, planned vacation … [Read more...]
The Seismic Shifts in Marketing’s Role in Direct Selling
"Marketing doesn’t matter for a direct selling company.” Have you ever heard this one before? If you’ve been working in direct selling for more than ten years, there’s a good chance you’ve heard someone say this outright, or at least imply it. In fact, that person may have even been you. Brett Duncan, Co-Founder and Managing Principal of Strategic Choice Partners, explores a few of the most obvious shifts we’ve seen in marketing over the last ten years in his guest article on The World of … [Read more...]
Holiday Shipping Guide
Worried your Christmas package might not make it in time? Don't stress, the good folks at Lojistic have you covered. We've compiled all major UPS, FedEx and USPS deadlines for the holiday season in one useful shipping calendar. Share it with your coworkers, family and friends to make sure your gifts show up on time! Download Graphic About Rich Harkey With 27 years of experience working in the transportation/logistics industry, Rich brings a wealth of experience, knowledge … [Read more...]
The Most Overlooked Factor When It Comes to Churn
You've all heard it before. It's less expensive to retain a customer than it is to acquire a new one. When customers leave, this is called churn. So if keeping customers and Consultants is the goal, we need to take a deep dive into what causes people to leave your company. The Overlooked Factor Brett Duncan, Co-Founder and Managing Principal of Strategic Choice Partners, and Michel Bayan from DirecTech Labs discuss the most overlooked factor when it comes to customer churn in … [Read more...]
How Direct Selling Companies Can Conduct a Straightforward Financial Tune-Up
Anyone who is a veteran of the direct selling industry generally loves the industry. This is one of the few business models where you can do good while you do well. For this reason, it is necessary to conduct periodic financial reviews for direct selling corporations, to safeguard a company’s position and to ensure its long-term success and viability. Dan Murphy, Co-Founder and Managing Principal of Strategic Choice Partners, discusses how direct sales companies can conduct a … [Read more...]
DSA Fall Conference Top Takeaways
This year’s DSA Fall Conference combined regulatory, marketing, communications and technology-driven content. It was an immersive program of inspired speakers, thought-provoking sessions and provocative questions with global peers plus a keynote from the new FTC chairwoman. Brett Duncan, Co-Founder and Managing Principal of Strategic Choice Partners, and Michel Bayan from DirecTech Labs discuss their top three takeaways from the DSA Fall Conference in their guest article on The SourceDS titled, … [Read more...]
9 Surefire Ways to Supercharge Your Strategic Planning
Q: On a scale of one to 10, how would you rate your company’s strategic planning process? I recently asked that question to a group of about 25 direct selling executives, and the average answer was a “5”, with the highest being a “7”. That should tell us a lot about how we feel about our planning process. Dwight Eisenhower once said: In planning for battle, I have always felt that plans are useless, but planning is indispensable. I love that quote because it speaks to the priority of … [Read more...]
What Are Your Company’s Plans for Marketing Automation?
How can we automate as many components of our marketing as possible? And do it in a way that is effective? Brett Duncan, Co-Founder and Managing Principal of Strategic Choice Partners, discusses why Marketing Automation is so important for any industry, especially direct selling, in his guest article on The SourceDS titled, “What is the biggest area of technology that direct selling companies are overlooking today?” Be sure to check out the full vlog. First off, you might be asking, what … [Read more...]
How To Step Up Your Brand with Story-Telling
Facts tell. Stories sell. This applies to every industry, including direct selling. Purchasing is driven by emotions, not logic or facts. When someone has an emotional response or connection to a company or product, this feeling will last longer than simply listing off the facts. This is why Clark Diemer and Tony Moran from Diemer Marketing Group share their thoughts on how story-telling through video can be used effectively for your marketing. Related Content About … [Read more...]
4 Ways for Direct Selling to Compete as a Modern Distribution System
Sooner or later this question pops up just about every time I have a conversation with a direct selling executive these days: What will direct selling look like in 5 years? 10 years? Can we compete with the online sales onslaught? If so, how? As a method of distribution, direct sales has some real challenges ahead. However, let's take a look at the basic competitive advantage direct sellers have always had over traditional fixed-location retailers. Alan Luce, Co-Founder and Managing … [Read more...]
Strategic Planning Done Right
In this short 30-minute webinar, Brett Duncan shares simple ways any direct selling company can get the most out of their planning process. Learn specific techniques and guidelines you can use to improve the planning process at your office. Get Instant Access to this webinar and many others. Create your free account now! The Planning Process Whether you are a one-person company or a thousand-employee company, you will receive valuable information from this webinar because the planning … [Read more...]
The 3 Must-Have Videos Every Direct Selling Company Must Master
Are you rethinking how you approach your videos? Direct selling has changed, and so are the ways we have to tell our stories. No longer will a single "opportunity video" do the trick. Video is a constant and consistent component of your marketing efforts. In this training, Clark Diemer joins Brett Duncan to discuss the three must-have videos every direct selling company must master. Get Instant Access to this webinar and many others. Create your free account now! 2017 Online Video … [Read more...]
Strategic Choice Partners Welcomes Multicultural Specialist Jeannie Price to the Team
At Strategic Choice Partners, we focus on providing the expertise and specific services that today's direct selling companies need and want. We're constantly on the lookout for new team members who offer skills and experience that can serve our clients well. At the same time, we're very picky about who we choose to list as Associates in our firm. We're not comfortable just recommending anyone to our client base; we do quite a bit of vetting before anyone is listed as part of the team. That's … [Read more...]
Custom Animations Vs. Generic Templates
Today it is incredibly easy to find someone or a company to help you make videos to explain your products and services, but how do you know you've made the right decision when it comes to your company and effectively reaching your target audience? Clark Diemer and Tony Moran from Diemer Marketing Group talk about the differences between custom animations and quick turnaround services, as well as how it can affect your brand image and, more importantly, your bottom … [Read more...]
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