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The Seismic Shifts in Marketing’s Role in Direct Selling

December 12, 2017 by Strategic Choice Partners Leave a Comment

The Seismic Shifts in Marketing’s Role in Direct Selling

"Marketing doesn’t matter for a direct selling company.” Have you ever heard this one before? If you’ve been working in direct selling for more than ten years, there’s a good chance you’ve heard someone say this outright, or at least imply it. In fact, that person may have even been you. Brett Duncan, Co-Founder and Managing Principal of Strategic Choice Partners, explores a few of the most obvious shifts we’ve seen in marketing over the last ten years in his guest article on The World of … [Read more...]

Filed Under: Marketing Tagged With: branding, direct selling, marketing, shifts, target market

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