Trying to decide what direction to go in the digital world can be overwhelming, which is why Brett Duncan walks you through 7 vital questions to help you chart your digital roadmap. In this training, Brett uses his creativity to help you get clear on what you need to do in the digital space. Get Instant Access to this webinar and many others. Create your free account now! Here are two of the vital questions you need to ask yourself: Question #1 So what do you want? These … [Read more...]
The 5 Steps a Venture Capitalist Takes to Value Your Business
In the world of direct selling, one of the most difficult issues includes capital formation and how to make your particular company attractive to a venture capitalist in order to raise the necessary capital to take your company to the next level of growth. Dan Murphy, Co-Founder and Managing Principal of Strategic Choice Partners, discusses how Venture Capitalists (VCs) think about valuing business, and how you should think about it as you prepare, in his guest article on the World of Direct … [Read more...]
Are You a Ball Roller?
Have you ever been stuck with a large group of people, all with good ideas, but the very thought of getting started as a group is absolutely paralyzing? That’s because groups aren't good at starting things. A person is. And yet, we celebrate consensus and compromise and synergy and brainstorming and all that crap. It’s not bad crap, in all fairness. It just isn’t everything. For example, one of the worst things about brainstorming is that it leaves you overwhelmed by all the things you … [Read more...]
The Moment of Truth – Controlling Your Awards Night
This article is part of an ongoing series by Dick Wilson, titled “Awards Night." View the rest of the series HERE. Over the past several weeks, we’ve explored many awards night “before” considerations—what needs to happen in the weeks and days leading up to your event. Now it’s time to look at what you can do on the night itself to make the evening run as smoothly as possible. Here is my “Top 10 List” of awards night do’s and don’ts: Scripts – Have scripts, or something close … [Read more...]
The Real Benefit of Social Media
I finally experienced the real, most fundamental benefit of social media for direct sales companies. It’s not prospecting. It’s not retention. It’s not recruiting. It’s brand awareness, in its simplest form. Brand Awareness in Action A while back, while scrolling through Facebook updates, I noticed one of my high school friends touting their love for a certain direct sales company. A day later, another high school friend posted a similar message for the same company. … [Read more...]
How To Become a FedEx & UPS Power User
Small parcel shipping has become an integral part of today’s business environment. UPS and FedEx dominate the parcel shipping industry with a combined market share of over 90 percent. This commanding position allows the carriers to dictate pricing and contract rules. Despite the carriers wielding so much control over its users, well-informed Power Users of UPS and FedEx can still maximize their savings potential. Although there are many similarities in UPS and FedEx contracts and pricing … [Read more...]
What’s Your Hell or High Water Statement?
Let me blunt. Your problem isn’t ideas. It’s not social media or your website. It’s not even customers. Your problem is commitment. Your problem is you confuse business with busy-ness. You think success is measured by the size of your to-do list. You think the best option is lots of options. And you’re confused when it comes to commitment. Don’t worry; you’re not alone. This isn’t just a “business thing.” It’s a human thing. People logically know that focus and commitment are effective, but … [Read more...]
Free Webinar – Strategic Planning Done Right with Brett Duncan
What thoughts go through your head when you hear the phrase "Strategic Planning?" Do you shudder in fear at the thought of late nights prepping spreadsheets and powerpoint decks? Do you start to yawn as you think of sitting idle for days on end in the same conference room chair? Do you get anxious feeling like you're already behind and that your planning process is more of a thorn in your flesh instead of a strategic advantage? REGISTER NOW Turn Planning into Something You Want to Do (Not … [Read more...]
A Fast Start Program for the Fast Start Program
It’s pretty standard for a party-plan company to have some sort of Fast Start program. While the names and details vary, the intent is the same. Helping new consultants experience success by rewarding them for incremental achievements during their first few months of business. These programs are carefully crafted to help new consultants quickly reach the first level of leadership, which has proven to be a solid indicator of future success. The strategy for achieving Fast Start challenges is … [Read more...]
Planning a Convention Agenda That Leads to Maximum Momentum
Regardless of your job title, any corporate member of a direct selling company needs to master event planning. All direct sales businesses really run because of our events, so we are all involved. In this training, Brett Duncan and Dick Wilson from Strategic Choice Partners walk you through the ins and outs of planning your next direct sales convention or event effectively. Get Instant Access to this webinar and many others. Create your free account now! Both Brett and Dick share their … [Read more...]
How to Create an Event Schedule in Excel
If you are in charge of organizing your company’s events, understanding the ins and outs of Excel is a must, especially when it comes to creating the event schedule. In this training, Dick Wilson walks you through how to create an Excel spreadsheet for your conference agenda that updates the event times automatically. Get Instant Access to this webinar and many others. Create your free account now! Starting off, Dick shows you how to layout your Excel spreadsheet. Here are the column … [Read more...]
What is Your Onliness Statement?
If you haven’t read Marty Neumier’s book ZAG, the best advice I can give you is to leave this page and immediately go find one of Neumier’s books. Both ZAG and The Brand Gap represent milestone moments in my own understanding of how marketing works best. In ZAG, Neumier suggests creating an “onliness statement” for your product or company. Here’s how it works: Our brand is the only _______ that _______. That’s it. Fill in the blanks however you see fit. For example: We are the … [Read more...]
15 Valuable Lessons from Playing RISK
On a recent vacation, I found myself playing a lot of RISK, the game. The beauty of RISK is that it forces you to make choices, or you can’t succeed. Here are 15 vital lessons from playing Risk that I think we could all learn from. Focus your efforts. Have a plan, and stick to it. Be flexible enough to react to new opportunities. New opportunities will pop up. If it’s better than your plan, consider changing (quickly). If you’re not sure, ignore it, and stay the course. Don’t … [Read more...]
The 9 Overlooked Benefits of an Attractive Customer Program
Plenty of experts have reported on and provided suggestions about how to respond to new regulatory requirements and best practices that have popped up in direct selling over the past two years. One of those best practices is the creation of a strong and distinct customer program, in which a customer would be allowed and encouraged to purchase products and, in most cases, receive a discount without having to become a distributor and have the ability to earn income. My thinking on this is… why … [Read more...]
Why SEO Matters for Direct Sales Companies
At the corporate office, one question you have to be constantly asking yourself is, “How can we help our individual reps in ways that they can’t help themselves?” Answers to this question typically hover in the more logistical area of the business. Shipping product. Mailing checks. Creating products. These are all things that a sizeable corporate entity, not an individual sales rep, should focus on streamlining. It ultimately helps facilitate evangelism, which is what we’re all … [Read more...]
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