Coffee with Creators is a web series from our partners at Left Hook Videos where you get to know their creators over incredible cups of coffee. In this episode, Clark Diemer shares his journey of moving away from broad marketing into exclusively creating video content. Where Clark Began Clark began his career in corporate America in a marketing department, but not long after, he learned this environment wasn't for him. So he set out to create his own marketing agency that covered … [Read more...]
In 2019, Does Video Make That Big of a Difference?
Anyone reading this blog knows that video is an integral part of any marketing or brand strategy. This has been true over the past five, even ten, years. How Big is Video in 2019? But how big a deal is video in 2019? Clark Diemer and our associates over at Left Hook Videos played a little game called "Guess That Video Stat" to answer this exact question. On their gameshow, the team guesses 14 of the most popular video stats. For Example … Question: Mobile video consumption rises … [Read more...]
The Perfect Time to Capture Video for Direct Sales Companies
Events are crucial for direct selling companies. Events are also a unique opportunity to capture video content because you have everyone who drives your business in one place at one time. From our years of experience in the industry, we have learned that many opportunities are missed at events from a video content standpoint. Check out our new video to learn about the 5 video opportunities you shouldn't miss at your event… About Clark Diemer Clark Diemer leads Diemer … [Read more...]
The Most Overlooked Factor When It Comes to Churn
You've all heard it before. It's less expensive to retain a customer than it is to acquire a new one. When customers leave, this is called churn. So if keeping customers and Consultants is the goal, we need to take a deep dive into what causes people to leave your company. The Overlooked Factor Brett Duncan, Co-Founder and Managing Principal of Strategic Choice Partners, and Michel Bayan from DirecTech Labs discuss the most overlooked factor when it comes to customer churn in … [Read more...]
DSA Fall Conference Top Takeaways
This year’s DSA Fall Conference combined regulatory, marketing, communications and technology-driven content. It was an immersive program of inspired speakers, thought-provoking sessions and provocative questions with global peers plus a keynote from the new FTC chairwoman. Brett Duncan, Co-Founder and Managing Principal of Strategic Choice Partners, and Michel Bayan from DirecTech Labs discuss their top three takeaways from the DSA Fall Conference in their guest article on The SourceDS titled, … [Read more...]
How To Step Up Your Brand with Story-Telling
Facts tell. Stories sell. This applies to every industry, including direct selling. Purchasing is driven by emotions, not logic or facts. When someone has an emotional response or connection to a company or product, this feeling will last longer than simply listing off the facts. This is why Clark Diemer and Tony Moran from Diemer Marketing Group share their thoughts on how story-telling through video can be used effectively for your marketing. Related Content About … [Read more...]
The 3 Must-Have Videos Every Direct Selling Company Must Master
Are you rethinking how you approach your videos? Direct selling has changed, and so are the ways we have to tell our stories. No longer will a single "opportunity video" do the trick. Video is a constant and consistent component of your marketing efforts. In this training, Clark Diemer joins Brett Duncan to discuss the three must-have videos every direct selling company must master. Get Instant Access to this webinar and many others. Create your free account now! 2017 Online Video … [Read more...]
Custom Animations Vs. Generic Templates
Today it is incredibly easy to find someone or a company to help you make videos to explain your products and services, but how do you know you've made the right decision when it comes to your company and effectively reaching your target audience? Clark Diemer and Tony Moran from Diemer Marketing Group talk about the differences between custom animations and quick turnaround services, as well as how it can affect your brand image and, more importantly, your bottom … [Read more...]
How Direct Selling Companies Must Start Thinking About Online Video
Historically, direct selling companies focus their video efforts on prospecting videos, product training, comp plan explanations, testimonials and the like. And these videos are still relevant and needed. But Clark Diemer, head of Diemer Marketing Group and Associate of Strategic Choice Partners, is encouraging direct selling companies to think way beyond the normal video. Social media is now catering to video, making it the most impactful medium available. And direct selling companies … [Read more...]
Spotlight: Brand Stories Video Package
We are featuring a Marketing Package provided by Diemer Marketing Group, our video marketing provider at Strategic Choice Partners. Diemer Group is a team of experienced creatives who specialize in producing engaging and authentic stories that are highly targeted to the sales force of Direct Selling Companies. Quite a few companies are already experiencing success with these "Living the Brand" stories. Take a look for yourself! Learn more about Clark Diemer and Diemer Marketing Group by … [Read more...]
The Internet Runs on Video
The Internet was built on words. Now, the Internet runs on video. Facebook alone has overtaken YouTube as the place where the most video watching minutes are spent. While this is great news for companies in the direct sales industry that highly benefit from social networking, it also means that the quality of your video content has more to compete with. Sitting on the train, in the bathroom, or during class, anyone can access autoplaying video content while scrolling through their feed. Even … [Read more...]
Associate Spotlight: Clark Diemer, Creative Marketing Expert
As direct sellers, we may understand the power of storytelling better than anyone. And while we certainly understand the importance of telling our story in a compelling and impactful way, it's not always an easy thing to pull off. In fact, we come across so many fascinating companies who are short-changing their story by not giving them the love and executional excellence they deserve. Meet Clark Diemer One of SCP's newest Associates, Clark Diemer, is a master at helping companies … [Read more...]