Historically, direct selling companies focus their video efforts on prospecting videos, product training, comp plan explanations, testimonials and the like. And these videos are still relevant and needed.
But Clark Diemer, head of Diemer Marketing Group and Associate of Strategic Choice Partners, is encouraging direct selling companies to think way beyond the normal video. Social media is now catering to video, making it the most impactful medium available.
And direct selling companies must get on board, for the sake of their brand and their field leaders.
Here’s Clark ranting a bit on the topic. Enjoy!
About Clark Diemer
Clark Diemer leads Diemer Marketing Group, a diverse group of marketing professionals striving for excellence in the quality of their service, while working to ensure the best results for their clients. Direct sales companies of various sizes rely on their expertise for video production, website development, CSR initiatives, video brochure development and other creative marketing solutions.