Q: On a scale of one to 10, how would you rate your company’s strategic planning process? I recently asked that question to a group of about 25 direct selling executives, and the average answer was a “5”, with the highest being a “7”. That should tell us a lot about how we feel about our planning process. Dwight Eisenhower once said: In planning for battle, I have always felt that plans are useless, but planning is indispensable. I love that quote because it speaks to the priority of … [Read more...]
What Are Your Company’s Plans for Marketing Automation?
How can we automate as many components of our marketing as possible? And do it in a way that is effective? Brett Duncan, Co-Founder and Managing Principal of Strategic Choice Partners, discusses why Marketing Automation is so important for any industry, especially direct selling, in his guest article on The Source titled, “What is the biggest area of technology that direct selling companies are overlooking today?” Be sure to check out the full vlog. First off, you might be asking, what … [Read more...]
How To Step Up Your Brand with Story-Telling
Facts tell. Stories sell. This applies to every industry, including direct selling. Purchasing is driven by emotions, not logic or facts. When someone has an emotional response or connection to a company or product, this feeling will last longer than simply listing off the facts. This is why Clark Diemer and Tony Moran from Diemer Marketing Group share their thoughts on how story-telling through video can be used effectively for your marketing. Related Content About … [Read more...]
4 Ways for Direct Selling to Compete as a Modern Distribution System
Sooner or later this question pops up just about every time I have a conversation with a direct selling executive these days: What will direct selling look like in 5 years? 10 years? Can we compete with the online sales onslaught? If so, how? As a method of distribution, direct sales has some real challenges ahead. However, let's take a look at the basic competitive advantage direct sellers have always had over traditional fixed-location retailers. Alan Luce, Co-Founder and Managing … [Read more...]
Strategic Planning Done Right
In this short 30-minute webinar, Brett Duncan shares simple ways any direct selling company can get the most out of their planning process. Learn specific techniques and guidelines you can use to improve the planning process at your office. Get Instant Access to this webinar and many others. Create your free account now! The Planning Process Whether you are a one-person company or a thousand-employee company, you will receive valuable information from this webinar because the planning … [Read more...]
The 3 Must-Have Videos Every Direct Selling Company Must Master
Are you rethinking how you approach your videos? Direct selling has changed, and so are the ways we have to tell our stories. No longer will a single "opportunity video" do the trick. Video is a constant and consistent component of your marketing efforts. In this training, Clark Diemer joins Brett Duncan to discuss the three must-have videos every direct selling company must master. Get Instant Access to this webinar and many others. Create your free account now! 2017 Online Video … [Read more...]
Strategic Choice Partners Welcomes Multicultural Specialist Jeannie Price to the Team
At Strategic Choice Partners, we focus on providing the expertise and specific services that today's direct selling companies need and want. We're constantly on the lookout for new team members who offer skills and experience that can serve our clients well. At the same time, we're very picky about who we choose to list as Associates in our firm. We're not comfortable just recommending anyone to our client base; we do quite a bit of vetting before anyone is listed as part of the team. That's … [Read more...]
Custom Animations Vs. Generic Templates
Today it is incredibly easy to find someone or a company to help you make videos to explain your products and services, but how do you know you've made the right decision when it comes to your company and effectively reaching your target audience? Clark Diemer and Tony Moran from Diemer Marketing Group talk about the differences between custom animations and quick turnaround services, as well as how it can affect your brand image and, more importantly, your bottom … [Read more...]
More Ways to Supercharge Your Strategic Planning
I recently wrote an article titled, "9 Ways to Supercharge Your Strategic Planning," for our good friends at WorldOfDirectSelling.com. If you haven't read that article yet, do it now. It includes a more comprehensive listing of tips that can help you make the most of your strategic planning process this year. The video above provides a few bonus tips to add to the mix. Enjoy! Additional Resources for Strategic Planning Here are a few other valuable resources that can help you maximize … [Read more...]
Open-Neck Vs. Closed-Neck Compensation Plan
A friend of mine who is starting a direct selling company posed this question to me: How many downlines in my compensation plan should go toward the company? My Answer The number of downlines that come direct to the company has a big impact on how quickly your compensation plan matures and hits its highest possible payout levels. Too often, however, the founding management of a direct selling company fails to consider the impact of this issue. Regardless of the design of your plan or … [Read more...]
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