This article is part of an ongoing series by Doug Finnie, titled “In Search of the Perfect E-Commerce Solution Series.” View the rest of the series HERE. Continuing with the fourth part of a five-part series on, “In Search of the Perfect Software Solution,” where we have been discussing the different phases of searching for and implementing software solutions. The fourth part will cover the software implementation phase. So far, we have done our homework, identified software requirements … [Read more...]
The Difference Between a Mission & Vision Statement
No day-long corporate strategy session or weekend retreat can survive for long without two things being forced upon everyone to ponder and pander over: Mission Statement Vision Statement I’ll confess, I’ve never had a strong grasp on the differences between them. Most vision statements I’ve seen would pass for mission statements and vice versa. But then I heard them both explained this way, and it made all the difference in the world. I first saw this expressed by Christopher S. … [Read more...]
“Turn-Arounds” Are Hard to Do!
Perhaps the hardest task any management team can undertake is turning around a long successful company that’s declining. There’s simply nothing easy about a turn-around. The process is always disruptive, often painful, and requires setting a plan and sticking with it, even if it takes time to show results. A Change Plan More important, getting it done requires a clear-eyed ability to see the reality of the situation, then assessing what needs to be done. In other words, coming up … [Read more...]
Our Top Takeaways from DSA 2017
Every DSA Annual Meeting is pivotal in sparking new thinking and challenging us all to try something new or different. This year was no different. But there were a few key takeaways worth noting and highlighting from this year's meeting that every direct selling company should take note of. Here are the top takeaways from the members of Strategic Choice Partners that were at this year's event: Dan Murphy I was struck by the increasing importance of technology in the direct … [Read more...]
How to Create a Marketing Roadmap That Works
Marketing at a direct sales company can mean a lot of things, and it’s difficult to stay on top of it all, which is why Brett Duncan is giving away his 6 practical approaches to creating a marketing roadmap. And a roadmap that actually works. In this training, Brett will help you define your objectives and match your projects with your resources. Get Instant Access to this webinar and many others. Create your free account now! To start off. Brett asks, “What is marketing?” Marketing is … [Read more...]
Stress Less About Your Software
Before you purchase a new software program, do your homework upfront in order to streamline the process. Too many people contact a company without even knowing what they need. Take the time to ask yourself some questions, which are clearly lined out in this webinar. First Things First. This webinar is NOT promoting a certain software platform This webinar is NOT pinpointing the specific type of software you should implement This Webinar WILL Provide you with questions … [Read more...]
How to Avoid the 5 Biggest Mistakes New Direct Sales Companies Make
Every company has their own challenges, opportunities, advantages and disadvantages. But there are some patterns that become pretty consistent across the board. Whether your company is new, established, mature or in the climb, this is true. Alan Luce, who has been in the direct selling industry for over 40 years, and Brett Duncan walk through the most common obstacles new companies face, and what you can do to avoid them. While this webinar is focused on NEW companies, the principles apply to … [Read more...]
Does Your Target Audience Really Want It?
Benjamin Franklin once said, "Our necessities never equal our wants." Which is exactly why the first and most important question of great marketing is NOT "do they need it?" Many a well-intentioned yet shamefully-confused marketer has started with a concept he thought was a need of a certain group of people. It's why that first question is "Do they WANT it?" No need. We're talking about "want" here. If you're not clear on who it is you are serving, and how what you have satisfies them, you … [Read more...]
The Power of “The Outbound Call”
In 1979, AT&T promoted its telephone services with their famous “Reach Out and Touch Someone” ad campaign. Today, almost 40 years later, much has changed in the way we use our telephones. But one thing remains the same—reaching out to your sales force members (rather than waiting for them to contact you) is still one of the best ways to build sales force loyalty and assure productivity. Why Not Use Technology? Please note–I’m referring to “real” outbound calls, not robo-calls—a … [Read more...]
Better Recognition Starts with a Better Stage
This article is part of an ongoing series by Dick Wilson, titled “Awards Night." View the rest of the series HERE. My last article offered ideas on how to streamline your awards night by carefully scrutinizing your award categories and qualification criteria. Now it’s time to move on to the presentation itself. Let’s begin with a few “before” considerations—what needs to happen in the weeks and days leading up to your big event. And the first item on that list should be the size and shape … [Read more...]
- 1
- 2
- 3
- 4
- Next Page »