Businesses have grown to depend on parcel shipping as a lifeline to consumers and clients. The days of just slapping on a shipping label and sending off a package have given way to a complex maze of service levels, pricing, and intricate fees and surcharges. Over the past decade, UPS & FedEx have increased their ground tariff rates 75% and their air tariffs 81.8%. Those aren’t exactly small numbers. What’s worse, is these figures do not include the infamous Dimensional Weight pricing … [Read more...]
Spotlight: Brand Stories Video Package
We are featuring a Marketing Package provided by Diemer Marketing Group, our video marketing provider at Strategic Choice Partners. Diemer Group is a team of experienced creatives who specialize in producing engaging and authentic stories that are highly targeted to the sales force of Direct Selling Companies. Quite a few companies are already experiencing success with these "Living the Brand" stories. Take a look for yourself! Learn more about Clark Diemer and Diemer Marketing Group by … [Read more...]
Streamline Your Awards Night
This article is part of an ongoing series by Dick Wilson, titled “Awards Night." View the rest of the series HERE. Awards Night is the centerpiece of most company events. In a perfect world, an evening devoted to recognizing the best of the best should be inspiring, uplifting and engaging. But as we all know, Awards Nights often fall short of these goals. That’s the bad news. The good news is, it might not take that much to make your Awards Night a special event that touches hearts and … [Read more...]
Understanding the Due Diligence Process When Selecting a Software Vendor
This article is part of an ongoing series by Doug Finnie, titled “In Search of the Perfect E-Commerce Solution." View the rest of the series HERE. E-commerce software comes in many shapes, sizes and costs. The type of solution you pursue will depend on your internal resources. If you have little to no internal IT staff, then you want to seek out highly configurable solutions that non-IT personnel can manage. If you do have internal technical staff, then you can also include extensible or … [Read more...]
The Importance of Having a Plan in Any Direct Selling Company
I have been working in this amazing industry for nearly 20 years. I have held the posts of Chief Financial Officer, Chief Operating Officer and Chief Executive Officer, in addition, I have had the opportunity to serve as a consultant to many companies in the industry. I have seen how this model can grow rapidly and in the process change the lives of so many people who are willing to take advantage of a lucrative business opportunity and provide products and services to their friends and family … [Read more...]
The Internet Runs on Video
The Internet was built on words. Now, the Internet runs on video. Facebook alone has overtaken YouTube as the place where the most video watching minutes are spent. While this is great news for companies in the direct sales industry that highly benefit from social networking, it also means that the quality of your video content has more to compete with. Sitting on the train, in the bathroom, or during class, anyone can access autoplaying video content while scrolling through their feed. Even … [Read more...]
Understanding Why Requirements Are So Important
This article is part of an ongoing series by Doug Finnie, titled “In Search of the Perfect E-Commerce Solution Series." View the rest of the series HERE. As previously defined, determining the right software and vendor requires you to determine what your business needs are versus your wants. Think of it as if your car breaks down and you need ‘a car’ so you shop for a car and your first test drive is a new car with electric windows, seats, seat warmers, sunroof, 6 CD player with high-end … [Read more...]
Need a Quick Print Piece? Forget Word – Use PowerPoint!
For many quick print jobs, it’s easy to do-it-yourself using PowerPoint. What’s that you say? Isn’t PowerPoint for presentations? Sure, but PowerPoint is also a powerful tool for basic graphic design. So if you’re a new direct sales company working with a limited budget, PowerPoint might just be the ticket to help you create printed promotional and training materials. Here are a few of the basics you need to know: Microsoft may have already done much of the work for you. Open a blank … [Read more...]
Big Changes for Direct Selling
Anyone who is even remotely involved in direct selling knows that the changes in the space over the last few years only pale in comparison to the changes that are quickly coming upon us now. Alan Luce, Sr. Managing Principal for Strategic Choice Partners, recently shared his timely insights on some of the areas where these changes will be most apparent and have the biggest impact in a guest article on the World of Direct Selling News titled, "The Wave is Upon Us: Big Changes for Direct … [Read more...]
Are You Truly Walking a Mile in Your Host’s Shoes?
By Lori Moser, Training Specialist and Speaker I hosted a party last week. An honest to goodness, direct sales, home party. It wasn’t a business launch. It wasn’t an open house. It was simply a party to learn more about the product and share it with my friends. Truth be told, in the 25 years I’ve been involved in this industry, I had only hosted one other party. My consultant was the best of the best. She was knowledgeable, enthusiastic, caring, and could qualify as the “Queen of … [Read more...]
Wisdom in 100 Words: Looking ahead to 2016
Four key phases will dominate direct selling discussions and plans in 2016 and beyond: Multi-channel retail selling: Direct sellers must compete with the convenience and efficiency of on-line selling Retail focus: 2016 will see all forms of direct selling putting increased emphasis on selling to end user retail customers. Compensation plans and marketing programs will be revised to reflect this focus. Transparency: Regulatory focus will insist on greater transparency about income and … [Read more...]
How to Use Your Social Media Platforms for Lead Generation
Lead Generation Specialist JF Media LLC Your social media marketing platforms can be more than just about increasing brand exposure. Imagine if you could reach more of your Facebook followers, and have them share your opportunity with friends and family consistently. How many new organic leads would that generate? Imagine if you could reach influencers online who have large followings, and be able to convert them and then ask them to share your opportunity to their followers consistently. … [Read more...]
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