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The Internet Runs on Video

January 3, 2017 by Strategic Choice Partners Leave a Comment

The Internet was built on words. Now, the Internet runs on video. Facebook alone has overtaken YouTube as the place where the most video watching minutes are spent. While this is great news for companies in the direct sales industry that highly benefit from social networking, it also means that the quality of your video content has more to compete with. Sitting on the train, in the bathroom, or during class, anyone can access autoplaying video content while scrolling through their feed. Even … [Read more...]

Filed Under: Marketing, Video Tagged With: clark diemer, internet, testimonials, video

Understanding Why Requirements Are So Important

November 15, 2016 by Strategic Choice Partners Leave a Comment

Why Do I Need Requirements?

This article is part of an ongoing series by Doug Finnie, titled “In Search of the Perfect E-Commerce Solution Series." View the rest of the series HERE. As previously defined, determining the right software and vendor requires you to determine what your business needs are versus your wants. Think of it as if your car breaks down and you need ‘a car’ so you shop for a car and your first test drive is a new car with electric windows, seats, seat warmers, sunroof, 6 CD player with high-end … [Read more...]

Filed Under: Technology Tagged With: Doing Your Homework Series, doug finnie, In Search of the Perfect E-Commerce Solution, IT, planning, requirements, software, technology

Need a Quick Print Piece? Forget Word – Use PowerPoint!

November 11, 2016 by Strategic Choice Partners Leave a Comment

For many quick print jobs, it’s easy to do-it-yourself using PowerPoint. What’s that you say? Isn’t PowerPoint for presentations? Sure, but PowerPoint is also a powerful tool for basic graphic design. So if you’re a new direct sales company working with a limited budget, PowerPoint might just be the ticket to help you create printed promotional and training materials. Here are a few of the basics you need to know: Microsoft may have already done much of the work for you. Open a blank … [Read more...]

Filed Under: Design Tagged With: cheap, dick wilson, graphics, hacks, microsoft, powerpoint, software, startups

Big Changes for Direct Selling

November 8, 2016 by Strategic Choice Partners Leave a Comment

Anyone who is even remotely involved in direct selling knows that the changes in the space over the last few years only pale in comparison to the changes that are quickly coming upon us now. Alan Luce, Sr. Managing Principal for Strategic Choice Partners, recently shared his timely insights on some of the areas where these changes will be most apparent and have the biggest impact in a guest article on the World of Direct Selling News titled, "The Wave is Upon Us: Big Changes for Direct … [Read more...]

Filed Under: Strategy, Uncategorized Tagged With: alan luce, customer service, WoDS

Associate Spotlight: Clark Diemer, Creative Marketing Expert

October 3, 2016 by brett duncan Leave a Comment

As direct sellers, we may understand the power of storytelling better than anyone. And while we certainly understand the importance of telling our story in a compelling and impactful way, it's not always an easy thing to pull off. In fact, we come across so many fascinating companies who are short-changing their story by not giving them the love and executional excellence they deserve.   Meet Clark Diemer One of SCP's newest Associates, Clark Diemer, is a master at helping companies … [Read more...]

Filed Under: Marketing, Video Tagged With: clark diemer, design, marketing, print, spotlight, video, website

In Search of the “Perfect” E-Commerce Solution for Your Direct Selling Company

July 7, 2016 by brett duncan Leave a Comment

This article is part of an ongoing series by Doug Finnie, titled “In Search of the Perfect E-Commerce Solution Series." View the rest of the series HERE.  Searching for the perfect e-commerce solution can be like searching for the big-foot monster, you have heard from others that it exists or maybe you have actually thought you have seen it, but in the end, it cannot be found. It’s not that thousands of businesses haven’t tried to find it and hundreds of software companies haven’t attempted … [Read more...]

Filed Under: Technology Tagged With: backoffice, digital, Doing Your Homework Series, doug finnie, ecommerce, In Search of the Perfect E-Commerce Solution, software

Are You Truly Walking a Mile in Your Host’s Shoes?

June 12, 2016 by Strategic Choice Partners Leave a Comment

Walk a Mile in Your Host's Shoes - Lori Moser

By Lori Moser, Training Specialist and Speaker I hosted a party last week.  An honest to goodness, direct sales, home party.  It wasn’t a business launch.  It wasn’t an open house.  It was simply a party to learn more about the product and share it with my friends.  Truth be told, in the 25 years I’ve been involved in this industry, I had only hosted one other party. My consultant was the best of the best.  She was knowledgeable, enthusiastic, caring, and could qualify as the “Queen of … [Read more...]

Filed Under: Hosting Tagged With: host, lori moser, parties, party, party plan, sales, speaking

Wisdom in 100 Words: Looking ahead to 2016

June 1, 2016 by Strategic Choice Partners Leave a Comment

Four key phases will dominate direct selling discussions and plans in 2016 and beyond: Multi-channel retail selling: Direct sellers must compete with the convenience and efficiency of on-line selling Retail focus:  2016 will see all forms of direct selling putting increased emphasis on selling to end user retail customers.  Compensation plans and marketing programs will be revised to reflect this focus. Transparency:  Regulatory focus will insist on greater transparency about income and … [Read more...]

Filed Under: Uncategorized Tagged With: alan luce, direct sales, direct selling

How to Use Your Social Media Platforms for Lead Generation

March 30, 2016 by Strategic Choice Partners Leave a Comment

Lead Generation Specialist JF Media LLC Your social media marketing platforms can be more than just about increasing brand exposure.  Imagine if you could reach more of your Facebook followers, and have them share your opportunity with friends and family consistently.  How many new organic leads would that generate?  Imagine if you could reach influencers online who have large followings, and be able to convert them and then ask them to share your opportunity to their followers consistently. … [Read more...]

Filed Under: Social Media Tagged With: direct selling, Fong, lead generation, social media

FTC v Vemma: What now for US direct selling?

November 15, 2015 by brett duncan Leave a Comment

In recent weeks it has been almost impossible to have a conversation with a US direct selling executives without the subject of the FTC v. Vemma Nutrition Company coming up. No doubt there are important legal issues and compliance standards that have been raised in the Vemma case. However it may take years before a court finally rules on this case or one like it where the FTC applies the same standards. Moreover those who think that settling some of the issues and standards through a legislative … [Read more...]

Filed Under: Compliance, Legal Tagged With: alan luce, claims, court rulings, ftc, vemma

The Greatest Feature of Direct Sales

November 6, 2015 by brett duncan 1 Comment

Greatest_Feature_Direct_Sales

The greatest feature, advantage and benefit of any direct sales company is the direct seller. As a company, what you may think you’re selling, and what people are actually buying, are often two very different things. It’s not the product. I know it’s hard to believe, but not everyone will be as awestruck with your product as you. It’s not the compensation plan. There are tons of ways to make tons of money. It’s not your tools.  They help, but they’re useless without people who know how to … [Read more...]

Filed Under: Field Development, Motivation Tagged With: direct sales, excitement, feature, independent reps, leadership, passion

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Featured Posts

Setting Expectations: How to Achieve Excellent Customer Service

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Planning for Growth in Direct Selling: Embracing One-Year Strategies for Success

Shaping Today’s Company To Serve Tomorrow’s Consumer


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