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Are your products telling the right story?

June 18, 2019 by Strategic Choice Partners Leave a Comment

Are your products telling the right story?

Let’s face it: no one can deny the highly competitive market we live in. I remember the days not too long ago when I would walk through the grocery aisle to find one brand of yogurt. Today, it’s hard to decide. There’s regular, Greek, French, non-fat, low-fat, probiotic, gluten-free, vegan, real fruit and more! The fact is finding how to attract new customers and maintain customers has never been trickier, especially given the large amount of product variety, easy access with technology and a … [Read more...]

Filed Under: Sales Tagged With: claims, ingredients, positioning, products, story, sustainability, transparency

FTC v Vemma: What now for US direct selling?

November 15, 2015 by brett duncan Leave a Comment

In recent weeks it has been almost impossible to have a conversation with a US direct selling executives without the subject of the FTC v. Vemma Nutrition Company coming up. No doubt there are important legal issues and compliance standards that have been raised in the Vemma case. However it may take years before a court finally rules on this case or one like it where the FTC applies the same standards. Moreover those who think that settling some of the issues and standards through a legislative … [Read more...]

Filed Under: Compliance, Legal Tagged With: alan luce, claims, court rulings, ftc, vemma

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