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Are your products telling the right story?

June 18, 2019 by Strategic Choice Partners Leave a Comment

Are your products telling the right story?

Let’s face it: no one can deny the highly competitive market we live in. I remember the days not too long ago when I would walk through the grocery aisle to find one brand of yogurt. Today, it’s hard to decide. There’s regular, Greek, French, non-fat, low-fat, probiotic, gluten-free, vegan, real fruit and more! The fact is finding how to attract new customers and maintain customers has never been trickier, especially given the large amount of product variety, easy access with technology and a … [Read more...]

Filed Under: Sales Tagged With: claims, ingredients, positioning, products, story, sustainability, transparency

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