Having started my career in the direct selling industry in 2002, you can imagine the swift changes I’ve experienced in a relatively short period of time in how direct selling works. I’m sure many of you can say the same. As the model evolves and adapts, we found ourselves today rethinking components of direct selling that seemed like bedrocks of our business. Technology = Opportunity & Confusion At the forefront of these changes, you’ll find technology as an equal-opportunity … [Read more...]
Turkey: A Hidden Treasure?
Editor’s note: Occasionally, we at SCP extend the opportunity to post an article to experts outside of the normal Associates in our firm. Hakki Ozmorali has long been a good friend and proven expert. He’s also the editor-in-chief of the extremely popular The World of Direct Selling newsletter and website. Enjoy Hakki’s insights here on direct selling in Turkey. You decide it for yourself. Turkey’s population is 81 million. This is the 18th highest in the world and the 2nd highest in … [Read more...]
What Are Your Company’s Plans for Marketing Automation?
How can we automate as many components of our marketing as possible? And do it in a way that is effective? Brett Duncan, Co-Founder and Managing Principal of Strategic Choice Partners, discusses why Marketing Automation is so important for any industry, especially direct selling, in his guest article on The SourceDS titled, “What is the biggest area of technology that direct selling companies are overlooking today?” Be sure to check out the full vlog. First off, you might be asking, what … [Read more...]
Custom Animations Vs. Generic Templates
Today it is incredibly easy to find someone or a company to help you make videos to explain your products and services, but how do you know you've made the right decision when it comes to your company and effectively reaching your target audience? Clark Diemer and Tony Moran from Diemer Marketing Group talk about the differences between custom animations and quick turnaround services, as well as how it can affect your brand image and, more importantly, your bottom … [Read more...]
How To Become a FedEx & UPS Power User
Small parcel shipping has become an integral part of today’s business environment. UPS and FedEx dominate the parcel shipping industry with a combined market share of over 90 percent. This commanding position allows the carriers to dictate pricing and contract rules. Despite the carriers wielding so much control over its users, well-informed Power Users of UPS and FedEx can still maximize their savings potential. Although there are many similarities in UPS and FedEx contracts and pricing … [Read more...]
Navigating the E-Commerce Implementation Process
This article is part of an ongoing series by Doug Finnie, titled “In Search of the Perfect E-Commerce Solution Series.” View the rest of the series HERE. Continuing with the fourth part of a five-part series on, “In Search of the Perfect Software Solution,” where we have been discussing the different phases of searching for and implementing software solutions. The fourth part will cover the software implementation phase. So far, we have done our homework, identified software requirements … [Read more...]
Stress Less About Your Software
Before you purchase a new software program, do your homework upfront in order to streamline the process. Too many people contact a company without even knowing what they need. Take the time to ask yourself some questions, which are clearly lined out in this webinar. First Things First. This webinar is NOT promoting a certain software platform This webinar is NOT pinpointing the specific type of software you should implement This Webinar WILL Provide you with questions … [Read more...]
Understanding Why Requirements Are So Important
This article is part of an ongoing series by Doug Finnie, titled “In Search of the Perfect E-Commerce Solution Series." View the rest of the series HERE. As previously defined, determining the right software and vendor requires you to determine what your business needs are versus your wants. Think of it as if your car breaks down and you need ‘a car’ so you shop for a car and your first test drive is a new car with electric windows, seats, seat warmers, sunroof, 6 CD player with high-end … [Read more...]