From company announcements to proclamations from the investing world to regulatory agency decisions to even a TV series, there is no shortage of hot opinions and big news in the world of direct selling. As the old saying goes, “any news is good news.” But is that really true here? It seems the only news we’re getting falls in the “bad news” category. Further, the only opinions those of us in the industry are giving are just opinions and pontifications on that bad news. Maybe the reason it … [Read more...]
Are your products telling the right story?
Let’s face it: no one can deny the highly competitive market we live in. I remember the days not too long ago when I would walk through the grocery aisle to find one brand of yogurt. Today, it’s hard to decide. There’s regular, Greek, French, non-fat, low-fat, probiotic, gluten-free, vegan, real fruit and more! The fact is finding how to attract new customers and maintain customers has never been trickier, especially given the large amount of product variety, easy access with technology and a … [Read more...]
Upselling Can Work Against You in Direct Selling
I never thought this would be a high-priority topic—or even a blog post topic at all. But a recent incident brought it to my attention. A Story of When Upselling Went Wrong I was working on a training project out of town and realized I needed a rental car. Since I was already at the office, the company arranged for a car to be picked up at a nearby hotel. How convenient! My colleague and I headed over and found a very small rental counter tucked in a corner of the lobby. The … [Read more...]
How To Step Up Your Brand with Story-Telling
Facts tell. Stories sell. This applies to every industry, including direct selling. Purchasing is driven by emotions, not logic or facts. When someone has an emotional response or connection to a company or product, this feeling will last longer than simply listing off the facts. This is why Clark Diemer and Tony Moran from Diemer Marketing Group share their thoughts on how story-telling through video can be used effectively for your marketing. Related Content About … [Read more...]