Here's a summary of an article Brett Duncan recently published on WorldOfDirectSelling.com. Read the entire article here → I love Prince – not the royals across the pond, but the musical genius who gave us “When Doves Cry” and countless other hits. From a tender age of seven, his music struck a chord with me, and it’s been a lifelong affair. Among the myriad concerts I’ve attended, Prince’s performances are unrivaled, sitting proudly in my top five experiences. But why bring up Prince, … [Read more...]
Are your products telling the right story?
Let’s face it: no one can deny the highly competitive market we live in. I remember the days not too long ago when I would walk through the grocery aisle to find one brand of yogurt. Today, it’s hard to decide. There’s regular, Greek, French, non-fat, low-fat, probiotic, gluten-free, vegan, real fruit and more! The fact is finding how to attract new customers and maintain customers has never been trickier, especially given the large amount of product variety, easy access with technology and a … [Read more...]
The Right Way to Create a Sales Forecast in Direct Selling
Every year, usually after convention season is over and most direct selling companies kick into their high-selling season, another important task begins (or at least it should): the formulation of the sales forecast for the balance of the year, and the plan for the entire following year. This is a good time to appraise how well your initiatives and tactics are working in the current year. Are we ahead or behind our plan? What worked and what didn’t work? Honest and clear answers to … [Read more...]
8 Reasons Your Promotions Don’t Work (and what to do about it!)
As you know, direct selling is a very promotionally driven industry (and I mean that in every sense of the word). And unfortunately, I am seeing so many of our companies falling short in their own promotional efforts. This is why I want to talk through some of the most obvious areas that I feel need to be addressed, and encourage you to take the necessary steps to overcome these mistakes quickly and correctly. I recently shared these ideas in a featured article for World of Direct Selling, … [Read more...]