Being driven by what people can sell versus what people will buy may sound similar, but they’re actually very different concepts. Direct selling is changing. We’re in the middle of a shift from point A to point B. We may not be exactly clear on what point B is, but we definitely know that point A is in the rearview mirror. The three transitions below encompass the most important areas for a direct selling company to address as quickly as possible. These aren’t meant to be new concepts, but … [Read more...]
7 Clear Signals That Today’s Direct Sales Company Must Embrace
Since 2015, three prominent direct sales companies have publicly faced regulatory scrutiny in the United States. While there were similarities in the issues addressed—such as multi-level compensation systems—each company faced a different journey and a different outcome. Yet, there is a commonality that we are wise to acknowledge and embrace now: Change is here; it’s our challenge and our opportunity to understand it, respond to it and embrace it. So, what do we do? What merits attention … [Read more...]
Time for a Compliance Check Up?
Many companies that have become significant in size may have copied their contract from another company when they first launched, as well as their policies and procedures, and simply given a rewrite to make them fit the terminology of their Company. This is not a good thing to do. "Why?" you ask. Dan Murphy, Co-Founder and Managing Principal of Strategic Choice Partners, recently shared some insights from being an expert witness on four separate occasions that led him to ask an important … [Read more...]
FTC v Vemma: What now for US direct selling?
In recent weeks it has been almost impossible to have a conversation with a US direct selling executives without the subject of the FTC v. Vemma Nutrition Company coming up. No doubt there are important legal issues and compliance standards that have been raised in the Vemma case. However it may take years before a court finally rules on this case or one like it where the FTC applies the same standards. Moreover those who think that settling some of the issues and standards through a legislative … [Read more...]