Don Sorensen is an internationally recognized expert in online reputation management and search engine optimization. Over the past 15 years alone, he's helped a multitude of direct sales companies address search engine results. It's way too common for direct sales companies to not like what they see about themselves on Google. Don can help with that! Don's expertise has been published in The New York Times, USA Today, CNN Money, Forbes and many other places. He has a successful … [Read more...]
SCP Adds Graphic Design Services with Brooke Hawkins
Strategic Choice Partners is thrilled to add Brooke Hawkins as a new associate where she will bring marketing and graphic design expertise to the team. Brooke is the owner of Hawkins Design Co, a boutique design agency that specializes in marketing and graphic design, catered to direct sales companies. Brooke has worked with numerous companies using omnichannel marketing to help businesses develop a consistent and memorable brand across all platforms from social media to web design to print … [Read more...]
5 Key Strategies to Improve Your Company’s Online Reputation
When customers perform a search for your company, what do they see on the first page of the Google results? Chances are a search might include websites with negative content about your company. Negative websites can hurt your brand and decrease your company’s revenue. You can either let your reputation and sales suffer, or you can manage your online reputation just as you manage everything else in your company—by taking steps to get the results you want and keep your company on track for … [Read more...]
The 3 Must-Have Videos Every Direct Selling Company Must Master
Are you rethinking how you approach your videos? Direct selling has changed, and so are the ways we have to tell our stories. No longer will a single "opportunity video" do the trick. Video is a constant and consistent component of your marketing efforts. In this training, Clark Diemer joins Brett Duncan to discuss the three must-have videos every direct selling company must master. Get Instant Access to this webinar and many others. Create your free account now! 2017 Online Video … [Read more...]
No More Custom Previews in Facebook
If you use Facebook for your business, there are some changes that are about to happen. Sadly, these changes will probably put a hiccup in your planning process, but they are better to know about now than not at all. Earlier this year (2017), Facebook made some updates in an effort to improve its ability to measure real-time signals to make sure what YOU are sharing is authentic information. According to Facebook, these updates were made to stop the false news epidemic that has infected … [Read more...]
The Real Benefit of Social Media
I finally experienced the real, most fundamental benefit of social media for direct sales companies. It’s not prospecting. It’s not retention. It’s not recruiting. It’s brand awareness, in its simplest form. Brand Awareness in Action A while back, while scrolling through Facebook updates, I noticed one of my high school friends touting their love for a certain direct sales company. A day later, another high school friend posted a similar message for the same company. … [Read more...]
How Direct Selling Companies Must Start Thinking About Online Video
Historically, direct selling companies focus their video efforts on prospecting videos, product training, comp plan explanations, testimonials and the like. And these videos are still relevant and needed. But Clark Diemer, head of Diemer Marketing Group and Associate of Strategic Choice Partners, is encouraging direct selling companies to think way beyond the normal video. Social media is now catering to video, making it the most impactful medium available. And direct selling companies … [Read more...]
How to Use Your Social Media Platforms for Lead Generation
Lead Generation Specialist JF Media LLC Your social media marketing platforms can be more than just about increasing brand exposure. Imagine if you could reach more of your Facebook followers, and have them share your opportunity with friends and family consistently. How many new organic leads would that generate? Imagine if you could reach influencers online who have large followings, and be able to convert them and then ask them to share your opportunity to their followers consistently. … [Read more...]