Before you purchase a new software program, do your homework upfront in order to streamline the process. Too many people contact a company without even knowing what they need. Take the time to ask yourself some questions, which are clearly lined out in this webinar. First Things First. This webinar is NOT promoting a certain software platform This webinar is NOT pinpointing the specific type of software you should implement This Webinar WILL Provide you with questions … [Read more...]
Does Your Target Audience Really Want It?
Benjamin Franklin once said, "Our necessities never equal our wants." Which is exactly why the first and most important question of great marketing is NOT "do they need it?" Many a well-intentioned yet shamefully-confused marketer has started with a concept he thought was a need of a certain group of people. It's why that first question is "Do they WANT it?" No need. We're talking about "want" here. If you're not clear on who it is you are serving, and how what you have satisfies them, you … [Read more...]
The Only Marketing Questions You Need to Answer
Marketing can be a really simple thing if you let it. Think about who you want to reach with your product, service, idea or message. It may be customers you already have, or it may be someone you’ve targeted but haven’t quite connected with yet. Can you see them in your mind? OK, now get a clear picture of what it is you're marketing. Your idea. Your message. Your product. Your service. Get Clarity & Ask Yourself These Questions Now keep your customer and your idea at the … [Read more...]
Are You Just Strategically Wishing?
The next time the strategic planning season is upon you, don’t do what most smart, well-meaning people do. My experience has shown me that most people confuse the words “strategy” and “wish.” They’ll bellow decrees of how 2018 will be the year we increase sales, or boost recruiting, or retain more customers. Sounds great; who doesn’t want to do any of that stuff? But it’s not a strategy. Difference Between Wishes & Strategy Wishes usually encompass only the “what.” They answer the … [Read more...]
Motivation – It’s a Tricky One
As a long-term training consultant, I’ve had the pleasure of presenting quite a few Leadership Seminars. I discovered early on that the liveliest and most productive sessions are ones where I contacted each leader a couple weeks in advance to get a feel for her personality and find out what she hopes to gain from the experience. The Questions to Ask I ask questions like, “What drew you to the company?” or “What do you enjoy most about being a leader?” and “What are your long-term business … [Read more...]