It's 2024, and let me tell you, we're swimming in an ocean of data and AI advancements. As someone who likes to keep things simple and actionable, I'm both awed and a bit overwhelmed by it all. What's crucial, I've found, is to cut through the clutter and focus on the metrics that really matter. It's easy to get lost in data, but why complicate things when you can streamline your focus? So, let's dive into what I believe are the key numbers to watch in 2024 for anyone in the direct … [Read more...]
Turning Customer Acquisition Into Customer Repetition
Breaking Down the Fundamentals of a Customer Rewards Program Without a doubt, what I have been asked to help companies with the most over the last three years is in helping them create and launch a Customer Rewards Program. These programs are called all kinds of different things (e.g. Loyalty Programs, Referral Programs, Preferred Customer Programs, Points Programs, etc.), but the core interest is in finding ways for the corporate team to engage Customers more in a way that leads to more orders … [Read more...]
The Most Overlooked Factor When It Comes to Churn
You've all heard it before. It's less expensive to retain a customer than it is to acquire a new one. When customers leave, this is called churn. So if keeping customers and Consultants is the goal, we need to take a deep dive into what causes people to leave your company. The Overlooked Factor Brett Duncan, Co-Founder and Managing Principal of Strategic Choice Partners, and Michel Bayan from DirecTech Labs discuss the most overlooked factor when it comes to customer churn in … [Read more...]
The 5 Steps a Venture Capitalist Takes to Value Your Business
In the world of direct selling, one of the most difficult issues includes capital formation and how to make your particular company attractive to a venture capitalist in order to raise the necessary capital to take your company to the next level of growth. Dan Murphy, Co-Founder and Managing Principal of Strategic Choice Partners, discusses how Venture Capitalists (VCs) think about valuing business, and how you should think about it as you prepare, in his guest article on the World of Direct … [Read more...]