I wasn’t really sure what I wanted to write about this month. Not that I didn’t have ideas. I have lots of ideas. Tons of ‘em. Too many, in fact. I mean, when you mix the “resolution-centric, hope-springs-eternal, goal-setting” spirit of the New Year with the “What-the-$#@&-is-going-on-around-here?!!” mindset of most direct selling execs these days, the stakes for picking the right article topic seem high. I struggled with going uber-specific and tactical vs. staying philosophical and … [Read more...]
2019: The Year Direct Selling As We Know It Changed Forever
I know. It has quite an ominous sound. And then, it also seems a tad presumptuous and oddly grandiose. Of course, it could also just be another click-baity, news-jacky headline whipped up by a consultant trying to drum up business ;-). I guess all of the above is possible. But none of it can dismiss the point that 2019 may indeed be the year we look back and realize it all changed. Direct selling as we’ve known it will never be the same. And I think I’m OK with that. There’s a quote … [Read more...]
7 Trends That Prove Direct Selling is Changing
For quite awhile now, we’ve all been speculating about how much the direct selling industry will change over “the next five to ten years.” It’s been a fun and poignant phrase to add to our conversations with colleagues. It’s a sentiment that has captured our sense of change, while also pointing out our lack of clarity on exactly what that change will be. It’s been the perfect thing to say when we don’t know exactly what to say. Changes Happen in Micro-Phases In conversations, … [Read more...]