Decades of experience has led me to much success, but more importantly, some failures. These failures have taught me more than I could have learned through only succeeding, which is why I want to offer my most valuable eight tips to help you succeed even faster. We believe the direct selling industry flourishes because its foundation is based on people helping other people succeed. That's really why we share useful articles like this one, and so many others, in simple, bite-sized … [Read more...]
Does Your Target Audience Really Want It?
Benjamin Franklin once said, "Our necessities never equal our wants." Which is exactly why the first and most important question of great marketing is NOT "do they need it?" Many a well-intentioned yet shamefully-confused marketer has started with a concept he thought was a need of a certain group of people. It's why that first question is "Do they WANT it?" No need. We're talking about "want" here. If you're not clear on who it is you are serving, and how what you have satisfies them, you … [Read more...]
5 Critical Mistakes that Plague New Party Plan Companies
“What are the mistakes I should avoid?” At Strategic Choice Partners, this is one of most common questions we hear from a start-up or young party plan company. I’d like to say that the best answer is “Avoid them all!” But unfortunately, by the time we’re brought in to help, it’s often too late. Avoidable mistakes have already happened. It doesn’t have to be this way. Alan Luce, Co-Founder and Managing Principal of Strategic Choice Partners, recently outlined five of the most detrimental … [Read more...]