As we all do everything we can to rush back to normal, stop and consider what “normals” actually aren’t worth rushing back to. I heard this statement on a podcast recently. It’s not a podcast specific to direct sales, but it’s a statement that has haunted me over the last 10 days or so. As we navigate our way past the initial shock and awe of the pandemic, and now settle into figuring out what to do now, I think every strategic discussion should incorporate this question as its starting … [Read more...]
5 New Rules for Direct Selling Success
It used to be that choosing how you wanted to sell your products using a direct selling method was a fairly simple proposition. Direct sellers employed two basic selling approaches: one-on-one and one-to-many (usually referred to as “party plan”). The Most Recent Approach Then along came the vitamin and supplement companies who drove a new method of selling using a variation of subscription selling called “autoship.” While it seems common now, this approach was quite innovative … [Read more...]
4 Tips to Adjust to a Changing Direct Selling Environment
Direct sellers across the globe are facing one of the most rapidly changing selling and recruiting environments in the last hundred years. We see evidence of it everywhere. Tried and true recruiting promotions no longer produce the expected results. Compensation plans and money prizes do not seem to drive the business as well as they used to. Few, if any, have a handle on exactly what is going on. The changes do not seem to flow from product innovations, new laws and regulations, or … [Read more...]