It used to be that choosing how you wanted to sell your products using a direct selling method was a fairly simple proposition.
Direct sellers employed two basic selling approaches: one-on-one and one-to-many (usually referred to as “party plan”).
The Most Recent Approach
Then along came the vitamin and supplement companies who drove a new method of selling using a variation of subscription selling called “autoship.” While it seems common now, this approach was quite innovative just a few decades ago.
Both sellers and customers were able to sign up for monthly shipments of their favorite products that were automatically shipped and charged against the buyer’s credit card.
Which Method to Use?
To decide which method of selling would work best for your products, you looked at the choices outlined above and selected the one that was working best for direct selling companies offering products in the same category as yours. Pretty simple!
Not so today.
Price and whether the product is consumable or non-consumable are still important considerations, but the direct selling marketing options and distribution channels have changed dramatically.
5 New Rules
As I’ve watched this transition occur, maturing from speculation to reality, I’ve been prompted to rethink the “rules” for successful direct selling today.
Alan Luce, Co-Founder and Managing Principal of Strategic Choice Partners, lists out five new rules every direct selling company should pay attention to in his guest article on The World of Direct Selling titled, “5 New Rules for Direct Selling Success.” Be sure to read the full article.
According to Alan, these are the five rules that stand out the most…
How to Stay Ahead of the Game
Want to stay ahead of the game and become a leading innovator in the direct selling industry? We’re working alongside many direct selling companies, introducing them to the most innovative approaches concerning technology, marketing, field development, you name it. We’d love to help you, too.
Contact us now, and let’s schedule some time to discuss your company and its best next steps.
About Alan Luce
Alan Luce is a veteran direct seller, formerly the senior management executive at major companies like Tupperware and PartyLite gifts.
He was the founder & CEO of Dorling Kindersley Family Learning, which became a $40 million business in its first four years. Today he’s a consultant to more than a hundred direct selling companies, from startups to major powers such as Princess House, Avon and Amway.
An expert in compensation plans, startup strategies and sales management programs, Alan sits on the boards of numerous direct sales companies. His many honors include induction into the Direct Selling Association Hall of Fame and the Direct Selling Education Foundation’s Circle of Honor.