Sooner or later this question pops up just about every time I have a conversation with a direct selling executive these days: What will direct selling look like in 5 years? 10 years? Can we compete with the online sales onslaught? If so, how? As a method of distribution, direct sales has some real challenges ahead. However, let's take a look at the basic competitive advantage direct sellers have always had over traditional fixed-location retailers. Alan Luce, Co-Founder and Managing … [Read more...]
Motivation – It’s a Tricky One
As a long-term training consultant, I’ve had the pleasure of presenting quite a few Leadership Seminars. I discovered early on that the liveliest and most productive sessions are ones where I contacted each leader a couple weeks in advance to get a feel for her personality and find out what she hopes to gain from the experience. The Questions to Ask I ask questions like, “What drew you to the company?” or “What do you enjoy most about being a leader?” and “What are your long-term business … [Read more...]
The Greatest Feature of Direct Sales
The greatest feature, advantage and benefit of any direct sales company is the direct seller. As a company, what you may think you’re selling, and what people are actually buying, are often two very different things. It’s not the product. I know it’s hard to believe, but not everyone will be as awestruck with your product as you. It’s not the compensation plan. There are tons of ways to make tons of money. It’s not your tools. They help, but they’re useless without people who know how to … [Read more...]