Let’s face it: no one can deny the highly competitive market we live in. I remember the days not too long ago when I would walk through the grocery aisle to find one brand of yogurt. Today, it’s hard to decide. There’s regular, Greek, French, non-fat, low-fat, probiotic, gluten-free, vegan, real fruit and more! The fact is finding how to attract new customers and maintain customers has never been trickier, especially given the large amount of product variety, easy access with technology and a … [Read more...]
Winning Back the Trust
In times of change, companies often find themselves at odds or even in an adversarial struggle for dominance with their field sales leaders. There are many reasons why these divisions occur, including declining sales, changes of ownership (especially when the founder(s) sell out or retire), and rising competition from other gig/part-time income opportunities. These divisions lead to a lack of trust and belief on the part of the field sales leaders and will obstruct, if not outright sabotage, … [Read more...]