Direct selling companies by their very nature are all about marketing. Beyond the internal marketing department, there are thousands of associates each trying to market the business in their own unique way. And each one of these efforts builds “the reputation” of the business. But there are a number of factors that can easily erode a company’s good reputation. Here are issues to watch out for this year and what you should be doing to insure your company retains its good name. FTC … [Read more...]
5 Key Strategies to Improve Your Company’s Online Reputation
When customers perform a search for your company, what do they see on the first page of the Google results? Chances are a search might include websites with negative content about your company. Negative websites can hurt your brand and decrease your company’s revenue. You can either let your reputation and sales suffer, or you can manage your online reputation just as you manage everything else in your company—by taking steps to get the results you want and keep your company on track for … [Read more...]
Why SEO Matters for Direct Sales Companies
At the corporate office, one question you have to be constantly asking yourself is, “How can we help our individual reps in ways that they can’t help themselves?” Answers to this question typically hover in the more logistical area of the business. Shipping product. Mailing checks. Creating products. These are all things that a sizeable corporate entity, not an individual sales rep, should focus on streamlining. It ultimately helps facilitate evangelism, which is what we’re all … [Read more...]