Breaking Down the Fundamentals of a Customer Rewards Program Without a doubt, what I have been asked to help companies with the most over the last three years is in helping them create and launch a Customer Rewards Program. These programs are called all kinds of different things (e.g. Loyalty Programs, Referral Programs, Preferred Customer Programs, Points Programs, etc.), but the core interest is in finding ways for the corporate team to engage Customers more in a way that leads to more orders … [Read more...]
The Only Marketing Questions You Need to Answer
Marketing can be a really simple thing if you let it. Think about who you want to reach with your product, service, idea or message. It may be customers you already have, or it may be someone you’ve targeted but haven’t quite connected with yet. Can you see them in your mind? OK, now get a clear picture of what it is you're marketing. Your idea. Your message. Your product. Your service. Get Clarity & Ask Yourself These Questions Now keep your customer and your idea at the … [Read more...]