A friend of mine who is starting a direct selling company posed this question to me: How many downlines in my compensation plan should go toward the company? My Answer The number of downlines that come direct to the company has a big impact on how quickly your compensation plan matures and hits its highest possible payout levels. Too often, however, the founding management of a direct selling company fails to consider the impact of this issue. Regardless of the design of your plan or … [Read more...]
How to Avoid the 5 Biggest Mistakes New Direct Sales Companies Make
Every company has their own challenges, opportunities, advantages and disadvantages. But there are some patterns that become pretty consistent across the board. Whether your company is new, established, mature or in the climb, this is true. Alan Luce, who has been in the direct selling industry for over 40 years, and Brett Duncan walk through the most common obstacles new companies face, and what you can do to avoid them. While this webinar is focused on NEW companies, the principles apply to … [Read more...]
8 Reasons Your Promotions Don’t Work (and what to do about it!)
As you know, direct selling is a very promotionally driven industry (and I mean that in every sense of the word). And unfortunately, I am seeing so many of our companies falling short in their own promotional efforts. This is why I want to talk through some of the most obvious areas that I feel need to be addressed, and encourage you to take the necessary steps to overcome these mistakes quickly and correctly. I recently shared these ideas in a featured article for World of Direct Selling, … [Read more...]
5 Critical Mistakes that Plague New Party Plan Companies
“What are the mistakes I should avoid?” At Strategic Choice Partners, this is one of most common questions we hear from a start-up or young party plan company. I’d like to say that the best answer is “Avoid them all!” But unfortunately, by the time we’re brought in to help, it’s often too late. Avoidable mistakes have already happened. It doesn’t have to be this way. Alan Luce, Co-Founder and Managing Principal of Strategic Choice Partners, recently outlined five of the most detrimental … [Read more...]