Coffee with Creators is a web series from our partners at Left Hook Videos where you get to know their creators over incredible cups of coffee. In this episode, Clark Diemer shares his journey of moving away from broad marketing into exclusively creating video content. Where Clark Began Clark began his career in corporate America in a marketing department, but not long after, he learned this environment wasn't for him. So he set out to create his own marketing agency that covered … [Read more...]
How Direct Selling Companies Must Start Thinking About Online Video
Historically, direct selling companies focus their video efforts on prospecting videos, product training, comp plan explanations, testimonials and the like. And these videos are still relevant and needed. But Clark Diemer, head of Diemer Marketing Group and Associate of Strategic Choice Partners, is encouraging direct selling companies to think way beyond the normal video. Social media is now catering to video, making it the most impactful medium available. And direct selling companies … [Read more...]
The Internet Runs on Video
The Internet was built on words. Now, the Internet runs on video. Facebook alone has overtaken YouTube as the place where the most video watching minutes are spent. While this is great news for companies in the direct sales industry that highly benefit from social networking, it also means that the quality of your video content has more to compete with. Sitting on the train, in the bathroom, or during class, anyone can access autoplaying video content while scrolling through their feed. Even … [Read more...]
Associate Spotlight: Clark Diemer, Creative Marketing Expert
As direct sellers, we may understand the power of storytelling better than anyone. And while we certainly understand the importance of telling our story in a compelling and impactful way, it's not always an easy thing to pull off. In fact, we come across so many fascinating companies who are short-changing their story by not giving them the love and executional excellence they deserve. Meet Clark Diemer One of SCP's newest Associates, Clark Diemer, is a master at helping companies … [Read more...]