With over 20 years as a Senior Executive for one of the nation’s leading direct selling companies, Rick Loy brings a wealth of knowledge and experience to Strategic Choice Partners. Rick Loy brings more than two decades of Field Development and Training Leadership to Direct Selling's Top Consulting Firm. From 1998 through 2019, Rick led the sales, training and field development efforts at AdvoCare, establishing what has long been revered as one of the most comprehensive Distributor … [Read more...]
The Right Way to Create a Sales Forecast in Direct Selling
Every year, usually after convention season is over and most direct selling companies kick into their high-selling season, another important task begins (or at least it should): the formulation of the sales forecast for the balance of the year, and the plan for the entire following year. This is a good time to appraise how well your initiatives and tactics are working in the current year. Are we ahead or behind our plan? What worked and what didn’t work? Honest and clear answers to … [Read more...]
8 Reasons Your Promotions Don’t Work (and what to do about it!)
As you know, direct selling is a very promotionally driven industry (and I mean that in every sense of the word). And unfortunately, I am seeing so many of our companies falling short in their own promotional efforts. This is why I want to talk through some of the most obvious areas that I feel need to be addressed, and encourage you to take the necessary steps to overcome these mistakes quickly and correctly. I recently shared these ideas in a featured article for World of Direct Selling, … [Read more...]
Are You Truly Walking a Mile in Your Host’s Shoes?
By Lori Moser, Training Specialist and Speaker I hosted a party last week. An honest to goodness, direct sales, home party. It wasn’t a business launch. It wasn’t an open house. It was simply a party to learn more about the product and share it with my friends. Truth be told, in the 25 years I’ve been involved in this industry, I had only hosted one other party. My consultant was the best of the best. She was knowledgeable, enthusiastic, caring, and could qualify as the “Queen of … [Read more...]