It used to be that choosing how you wanted to sell your products using a direct selling method was a fairly simple proposition. Direct sellers employed two basic selling approaches: one-on-one and one-to-many (usually referred to as “party plan”). The Most Recent Approach Then along came the vitamin and supplement companies who drove a new method of selling using a variation of subscription selling called “autoship.” While it seems common now, this approach was quite innovative … [Read more...]
The Right Way to Create a Sales Forecast in Direct Selling
Every year, usually after convention season is over and most direct selling companies kick into their high-selling season, another important task begins (or at least it should): the formulation of the sales forecast for the balance of the year, and the plan for the entire following year. This is a good time to appraise how well your initiatives and tactics are working in the current year. Are we ahead or behind our plan? What worked and what didn’t work? Honest and clear answers to … [Read more...]