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The Elephants in Direct Selling’s Room

July 23, 2019 by Strategic Choice Partners Leave a Comment

The Elephants in Direct Selling’s Room!

No one likes having difficult conversations. But there comes a time when you can no longer ignore the proverbial “elephant in the room.” Well, guess what? That time has come for the direct selling industry. We need to face our most recent “elephant,” better known as “the gig economy.” So let’s take a moment to address this problem pachyderm.   What is the Gig Economy? The gig economy is the general term that describes the ever-widening variety of non-employee income opportunities … [Read more...]

Filed Under: Planning, Strategy Tagged With: alan luce, Amazon, competition, direct selling, elephant in the room, gig economy, grow, how to survive through the decline in direct sales, network marketing

Is Being Different Than Amazon a Competitive Advantage?

September 5, 2017 by Strategic Choice Partners Leave a Comment

Is Direct Selling the Anti-Amazon? And is That a Good Thing?

Have you ever considered there being hidden competition between direct selling companies and Amazon? We didn't either until this conversation. Brett Duncan, Co-Founder and Managing Principal of Strategic Choice Partners, shares a thought-provoking conversation he had at a recent DSA meeting with some executives from very successful direct selling companies in his guest article on The Source DS titled, “Is Direct Selling the Anti-Amazon? And is That a Good Thing?” Be sure to read the full … [Read more...]

Filed Under: Marketing Tagged With: anti-amazon, competition, conversation, direct selling, dsa, embrace, hidden, market, position, ZAG

Featured Posts

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Planning for Growth in Direct Selling: Embracing One-Year Strategies for Success

Shaping Today’s Company To Serve Tomorrow’s Consumer


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