Today’s successful direct selling company understands that what their customers and potential sales people want is “choices.” The 3 Best Choices to Offer As customers, they want and increasingly demand to be able to choose when, where and how they interact with a business to buy everything from cotton swabs to automobiles. That demand to choose when, where and how they interact with a business or a product is why you can now buy everything online, including cars and … [Read more...]
4 Ways for Direct Selling to Compete as a Modern Distribution System
Sooner or later this question pops up just about every time I have a conversation with a direct selling executive these days: What will direct selling look like in 5 years? 10 years? Can we compete with the online sales onslaught? If so, how? As a method of distribution, direct sales has some real challenges ahead. However, let's take a look at the basic competitive advantage direct sellers have always had over traditional fixed-location retailers. Alan Luce, Co-Founder and Managing … [Read more...]