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The Fundamental Unit of Success in Direct Selling

March 11, 2024 by Strategic Choice Partners Leave a Comment

Here's a summary of an article Brett Duncan recently published on WorldOfDirectSelling.com. Read the entire article here → The ever-persistent question that dances through my mind and discussions, both in grand auditoriums filled with the eager faces of field leaders and the more intimate confines of boardrooms adorned with pensive execs: "What is the fundamental unit of success in direct selling?" It's a query I toss into the air every chance I get, hoping to catch reflections, insights, … [Read more...]

Filed Under: Brett Duncan, Marketing Tagged With: brett duncan, conversation, success

Is Being Different Than Amazon a Competitive Advantage?

September 5, 2017 by Strategic Choice Partners Leave a Comment

Is Direct Selling the Anti-Amazon? And is That a Good Thing?

Have you ever considered there being hidden competition between direct selling companies and Amazon? We didn't either until this conversation. Brett Duncan, Co-Founder and Managing Principal of Strategic Choice Partners, shares a thought-provoking conversation he had at a recent DSA meeting with some executives from very successful direct selling companies in his guest article on The Source DS titled, “Is Direct Selling the Anti-Amazon? And is That a Good Thing?” Be sure to read the full … [Read more...]

Filed Under: Marketing Tagged With: anti-amazon, competition, conversation, direct selling, dsa, embrace, hidden, market, position, ZAG

Featured Posts

Setting Expectations: How to Achieve Excellent Customer Service

We’re Still Partying Like It’s 1999

The Fundamental Unit of Success in Direct Selling

The Easiest Thing to Sell

Planning for Growth in Direct Selling: Embracing One-Year Strategies for Success

Shaping Today’s Company To Serve Tomorrow’s Consumer


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