Direct selling companies spend tens of thousands of dollars on equipment, marketing materials, product development and social media branding programs, but often squander or even neglect their most precious asset: the sales force's trust and belief. Over the years, working for, leading and advising more than 100 companies as a consultant, I came to learn that successful direct selling companies that excel for decades are very careful to maintain the field’s trust. Too often I have observed … [Read more...]