Over the last few years, there’s been a lot of talk around owned media, earned media and paid media. Paid media is associated with all types of advertising. Earned media is exposure to your company and its products through word-of-mouth methods, like reviews, shares, reposts, recommendations and other references in third-party content. Owned media is the content you directly have control over, like websites, social media profiles, public relations, podcasts and other forms of content produced … [Read more...]
Why Reputation Management Must Be in Your 2020 Budget
Direct selling companies by their very nature are all about marketing. Beyond the internal marketing department, there are thousands of associates each trying to market the business in their own unique way. And each one of these efforts builds “the reputation” of the business. But there are a number of factors that can easily erode a company’s good reputation. Here are issues to watch out for this year and what you should be doing to insure your company retains its good name. FTC … [Read more...]
SCP Adds Online Reputation and SEO Skills with Don Sorensen
Don Sorensen is an internationally recognized expert in online reputation management and search engine optimization. Over the past 15 years alone, he's helped a multitude of direct sales companies address search engine results. It's way too common for direct sales companies to not like what they see about themselves on Google. Don can help with that! Don's expertise has been published in The New York Times, USA Today, CNN Money, Forbes and many other places. He has a successful … [Read more...]