Many companies instinctively know the Hispanic market in the US represents a large opportunity, but they simply don’t know how to effectively tap into it. Companies need a well-thought-out strategy to effectively penetrate this market, but here are three key ways to start taping into the market now.   1. Offer a Spanish language website.  US Hispanics accounted for 11 percent–or about $2.2 billion–of total e-commerce purchases made across the United States in the first quarter of 2012. … [Read more...]